Jurnal Economica: Media Komunikasi ISEI Riau
Vol. 8 No. 1 (2020): Jurnal Economica, April 2020

Pengaruh Bauran Pemasaran Terhadap Kepuasan Dan Loyalitas Pelanggan Pada Klinik Kecantikan Felisa Skin Care Di Rengat Kabupaten Indragiri Hulu

akbar Surya Atmaja (Mahasiswa Program Pasca Sarjana Universitas Riau)
Zulkarnain (Program Pasca Sarjana Universitas Riau)
Kasman Arifin (Program Pasca Sarjana Universitas Riau)

Article Info

Publish Date
11 Jun 2020

Abstract

Effect of Marketing Mix on Customer Satisfaction and Loyalty in Felisa Skin Care Beauty Clinic in Rengat, Indragiri Hulu Regency.This study aims to see and know the direct and indirect effects of the Marketing Mix on Customer Satisfaction and Loyalty. The population in this study were all customers of the Beauty Clinic Felisa Skin Care Rengat Branch and Belilas Branch with a total of 496 people and determine the number of samples using the Slovin method to obtain 221 people. The results of this study found that the marketing mix affects Consumer Satisfaction and Marketing Mix influences customer Loyalty through Satisfaction.

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Journal Info
Jurnal Economica: Media Komunikasi ISEI Riau
Website

Abbrev

economica

Publisher

katan Sarjana Ekonomi Indonesia Cabang Pekanbaru Riau

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Economica menerbitkan artikel bidang ekonomi seperti berikut, namun tidak terbatas pada: Sosial Ekonomi Ekonomi Kreatif Ekonomi Pembangunan Pemasaran Manajemen Kebijakan Publik Akuntansi Keuangan e-commerce Bisnis Internasional ...