Daengku: Journal of Humanities and Social Sciences Innovation
Vol. 2 No. 4 (2022)

The Influence of Islamic Branding and Product Ingredients on Interest in Buying Sasha Siwak Toothpaste In Ambon City

Zainuddin Latuconsina (Fakultas Ekonomi dan Bisnis, Jurusan Manajemen, Universitas Pattimura, Indonesia)
Etvin Rizal Tamher (Fakultas Ekonomi dan Bisnis, Jurusan Manajemen, Universitas Pattimura, Indonesia)
Grace Hoberthina Tahapary (Fakultas Ekonomi dan Bisnis, Jurusan Manajemen, Universitas Pattimura, Indonesia)
Achmad Syarif Chatib (Fakultas Ekonomi dan Bisnis, Jurusan Manajemen, Universitas Pattimura, Indonesia)
Uli Wildan Nuryanto (Program Studi Magister Manajemen, Universitas Bina Bangsa, Indonesia)

Article Info

Publish Date
10 Aug 2022

Abstract

The purpose of this study is to analyze the influence of Islamic branding on buying interest and analyze the influence of product ingredients on buying interest. The data collection technique used is to use questionnaires. The sample in this study was a consumer who used Sasha Siwak toothpaste in Ambon City. The data analysis method used is Partial Least Square (PLS). The results showed that Islamic branding has a positive effect on buying interest and product ingredients also have a positive effect on buying interest.

Copyrights © 2022




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Full PDF
298.925 KB
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Daengku: Journal of Humanities and Social Sciences Innovation
Website

Abbrev

daengku

Publisher

PT. Mattawang Mediatama Solution

Subject

Humanities Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Other

Description

The Daengku seeks to publish high-quality research papers, review articles, and book reviews that make a contribution to knowledge through the application and development of theories, new data exploration, and/or scientific analysis of salient policy issues. The Scope of the Daengku includes the ...