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All Journal Daengku: Journal of Humanities and Social Sciences Innovation
Etvin Rizal Tamher
Fakultas Ekonomi dan Bisnis, Jurusan Manajemen, Universitas Pattimura, Indonesia
Humanities Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Other

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The Influence of Islamic Branding and Product Ingredients on Interest in Buying Sasha Siwak Toothpaste In Ambon City Zainuddin Latuconsina; Etvin Rizal Tamher; Grace Hoberthina Tahapary; Achmad Syarif Chatib; Uli Wildan Nuryanto
Daengku: Journal of Humanities and Social Sciences Innovation Vol. 2 No. 4 (2022)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (298.925 KB) | DOI: 10.35877/454RI.daengku1106

Abstract

The purpose of this study is to analyze the influence of Islamic branding on buying interest and analyze the influence of product ingredients on buying interest. The data collection technique used is to use questionnaires. The sample in this study was a consumer who used Sasha Siwak toothpaste in Ambon City. The data analysis method used is Partial Least Square (PLS). The results showed that Islamic branding has a positive effect on buying interest and product ingredients also have a positive effect on buying interest.
Co-Authors Achmad Syarif Chatib Grace Hoberthina Tahapary Latuconsina, Zainuddin Uli Wildan Nuryanto