ASEAN Marketing Journal
Vol. 2, No. 1

Factors Affecting Customers’ Satisfaction and Perception: Case Study of Islamic Banks’Service Quality

Cheriyah, Yayah (Unknown)
Sulistyowati, Widya (Unknown)
Cornelia, Ade (Unknown)
Viverita, Viverita (Unknown)

Article Info

Publish Date
25 Nov 2021

Abstract

This study aims to investigate the perception and expectation of the Islamic bank customers on the banks’ service quality, and how these factors affect their satisfaction and their intention to buy and to use the Islamic banks products and services.This finding implies that the Islamic banks should have pay more attention to their service quality since it would have a positif influence on customer satisfaction and purchase intention.

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Journal Info
ASEAN Marketing Journal
Website

Abbrev

publication:amj

Publisher

Universitas Indonesia

Subject

Social Sciences

Description

ASEAN Marketing Journal (AMJ) is dedicated to exploring, disseminating and discussing the latest issues and developments of marketing, particularly those related or relevant to the advancement of marketing in South East Asia and beyond. The mission of the editorial board of AMJ is to present the ...