Article Per Year (5 Year)
p-Index From 2019 - 2024
0.444
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This Author published in this journals
All Journal Indonesian Journal of Economics, Social, and Humanities ASEAN Marketing Journal
Cheriyah, Yayah
Unknown Affiliation
Humanities Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences

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Factors Affecting Customers’ Satisfaction and Perception: Case Study of Islamic Banks’Service Quality Cheriyah, Yayah; Sulistyowati, Widya; Cornelia, Ade; Viverita, Viverita
ASEAN Marketing Journal Vol. 2, No. 1
Publisher : UI Scholars Hub

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Abstract

This study aims to investigate the perception and expectation of the Islamic bank customers on the banks’ service quality, and how these factors affect their satisfaction and their intention to buy and to use the Islamic banks products and services.This finding implies that the Islamic banks should have pay more attention to their service quality since it would have a positif influence on customer satisfaction and purchase intention.
The Rat Race among Fans: Tracing the Token of Love Cheriyah, Yayah; Hadi, Amanda Rochima
Indonesian Journal of Economics, Social, and Humanities Vol 6 No 2 (2024)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/ijesh.6.2.192-201

Abstract

The K-pop industry has grown even larger since merchandising came into the picture and has become an indispensable part of the industry. Across the board, fans came to a consensus about showing love and support for their idols through streaming music and purchasing merchandise. Thus, K-pop industries successfully monetize their fans through various merchandise worldwide. Despite the fact that merchandising might just be another marketing tool to alleviate the business, it has different significance for fans. By tracing fans’ roots of affection, this study tried to explore factors that predominantly drive the fans to buy and use idol goods (merchandise). Using a quantitative method with a snowballing approach as its sample, questionnaires were disseminated through various local Indonesian fandoms. The results showed that despite having limited monthly personal spending, fans still managed to collect a handful number of merchandise regardless of the cost. The study also revealed that fans were driven to use and/or buy merchandise as (1) a tool to socialize as well as self-representation within society; (2) a close representation of their idol; and (3) a way to show their affection toward their idols, which in return creating a sense of closeness toward their idol.
Co-Authors Cornelia, Ade Hadi, Amanda Rochima Sulistyowati, Widya Viverita Viverita