JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK
Vol 7, No 1 (2023): May 2023

The Effect of Product Quality and Distribution Channels on Repurchasing Intention

Ferdian Adeosandi (Universitas islam Kadiri (UNISKA) Kediri, Indonesia)
Eka askafi (Universitas Islam Kadiri (UNISKA) Kediri, Indonesia)
Nisa Mutiara (Universitas Islam Kadiri (UNISKA) Kediri, Indonesia)



Article Info

Publish Date
30 May 2023

Abstract

This research was motivated by the Covid-19 pandemic, which directly changed people's lifestyles. The purposes of this study were: (1) To determine the effect of product quality and distribution channels on repurchase intentions in users of the application's food ordering feature to become an online driver in the City of Kediri (2) To determine consumer satisfaction can mediate the effect of product quality on repurchase intentions in consumers. Application messaging feature users become online drivers in the city of Kediri. The research uses a quantitative approach with a questionnaire instrument. The results obtained from this study are Product quality partially has no effect on repurchase intentions, Distribution channels partially have a significant positive impact on repurchase intentions, partially, consumer satisfaction has a positive on repurchase intentions, Product quality has a positive effect on consumer satisfaction, and distribution channels have a positive impact on consumer satisfaction

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Journal Info

Abbrev

JMIL

Publisher

Subject

Decision Sciences, Operations Research & Management Engineering Industrial & Manufacturing Engineering Transportation

Description

Jurnal Manajemen Industri dan Logistik (Industrial and Logistic Management Journal) JMIL, invites academician/researchers/contributors to submit research papers, technical papers, conceptual papers, and case study reports in the scope of Logistics Management, Industrial Marketing, and International ...