Asia Pacific Journal of Management and Education
Vol 3, No 2 (2020): Asia Pacific Journal of Management and Education (APJME)

The Rise and Fall Ali Baba Company Has Encountered Throughout Their Success

Pusparajan A/L Antony Das (Universiti Sains Malaysia)
Daisy Mui Hung Kee (Universiti Sains Malaysia)
Geethanapriya A/P Sathiyananthan (Universiti Sains Malaysia)
Nur Amirah (Universiti Sains Malaysia)
Linarani A/P Muniandy (Universiti Sains Malaysia)
Anfal Alrashidi (Kuwait University)
Majdi Anwar Quttainah (Kuwait University)
Asla Alosaimi (ABES Engineering College Ghaziabad)
Deepali Verma (ABES Engineering College Ghaziabad)
Rudresh Pandey (ABES Engineering College Ghaziabad)

Article Info

Publish Date
22 Jul 2020

Abstract

Having a company, it comes with the opportunities to prosper or the risk of falling. Any company needs to go through this moment for it to keep on growing. The purpose of this paper is to examine the rise and fall of Alibaba throughout its success. The study used mostly known factors from other research results on Alibaba Company and analyze those factors effect on ups and downs of Alibaba. Some of the factors including Jack Ma's relation with investors and customers, business model, integrated ecosystem, and such. This study improves the understanding of circumstances that a company will have to go through which can be utilized by top management to strategize their plan.

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Journal Info
Asia Pacific Journal of Management and Education
Website

Abbrev

APJME

Publisher

AIBPM Publisher

Subject

Education Languange, Linguistic, Communication & Media Other

Description

APJME aims to feature narrative, theoretical, and empirically-based research articles relevant to management and education area. We also strive to develop a better understanding on education as well as management fields. APJME has a mission to be carried out which is to bring up the latest topic ...