Journal of International Conference Proceedings
Vol 2, No 1 (2019): Proceedings of the 3rd International Conference of Project Management (ICPM) Bal

The Effect of Resource-based View on Dive Trip Operators on Their Reputation and Its Impact on Dive Tourists’ Trust in Indonesia

Jilmi Astina Anif (Universitas Padjadjaran)
Ernie Tisnawati Sule (Universitas Padjadjaran)
Hilmiana Yudo Martono (Universitas Padjadjaran)
Sucherly Sucherly (Universitas Padjadjaran)

Article Info

Publish Date
27 Apr 2019

Abstract

As a country with the second longest coastline in the world, Indonesia has vast potential for marine tourism. Dive tourism, in particular, is one of the growing marine tourism in the archipelago. The aim of this research is to analyze the RBV (resourcebased view) effect on the reputation of dive trip operators as well as its impact to tourists’ trust in Indonesia. The method employed in this research is the variable- or componentbased structural equation modelling (SEM), which is the PLS (partial least square), to verify the connection between variables. The result shows that RBV affects tourists’ trust through the reputation of dive trip operators. However, RBC does not directly affect the trust.

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Journal Info
Journal of International Conference Proceedings
Website

Abbrev

JICP

Publisher

AIBPM Publisher

Subject

Humanities Decision Sciences, Operations Research & Management Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media

Description

JICP is proceedings series that aims to publish proceedings from conferences, in the fields of economics, business, and management research. All proceedings in this website are open access, which means the published articles are permanently free to read, download, copy, and distribute. The online ...