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All Journal Jurnal Bisnis dan Manajemen Altasia : Jurnal Pariwisata Indonesia Journal of International Conference Proceedings
Ernie Tisnawati Sule
Universitas Padjadjaran
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media

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Eksploratory Faktor Analisis Pengembangan Layanan Pariwisata Digital Penelitian Kualitatif dengan Metode Theme Analytic Daduk Merdika Mansur; Ernie Tisnawati Sule; Dwi Kartini; Yevis Marty Oesman; Nurul Chamidah
Altasia Jurnal Pariwisata Indonesia Vol 2 No 1 (2020): Jurnal ALTASIA (Februari)
Publisher : Program Studi Pariwisata - Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/altasia.v2i1.544

Abstract

Pariwisata salah satu faktor penting penopang ekonomi Indonesia. Pengembangan layanan pariwisata digital merupakan terobosan penting untuk meningkatkan perkembangan pariwisata. Hal ini dapat menciptakan brand awareness, engagement, sales bahkan loyalty.Tujuan penelitian ini untuk mengetahui faktor yang dominan berpengaruh kepada penerimaan dan penggunaan layanan digital. Pengambilan sampel dengan teknik Purpose Sampling, menggunakan teknik observasi, wawancara, kuisioner, dan dokumentasi. Data yang diperoleh dianalisis dengan metode Theme Analytic.Hasil penelitian menunjukan faktor Performance Expectancy yang dominan Membantu Proses Pembelian (51,72%), Effort Expectancy yang dominan Merasa Ahli menggunakan (45,06%), Social Influence yang dominan Faktor Sosial penggunaan layanan digital (77,14%), Facilitating Condition yang dominan Ketersediaan Resource (68,06%), Habit yang dominan Pelaksanaan perilaku sebesar (68,68%), Perceive Risk dimensi yang dominan Resiko Kerugian performansi (52,8%), Perceive Convenience yang dominan Kenyamanan Menggunakan (31,05%) dan Trush yang dominan Kemampuan Provider (48,37%).Kunci keberhasilan pengambangan layanan digital adalah benar-benar memenuhi requirement digital consumer buying behavior yang merupakan faktor penting dalam konsep Market Driven pada era industry 4.0. Perlu dilakukan uji coba validasi terhadap layanan pariwisata digital untuk mengukur tingkat penerimaannya serta dilakukan program improvement.
The Effect of Resource-based View on Dive Trip Operators on Their Reputation and Its Impact on Dive Tourists’ Trust in Indonesia Jilmi Astina Anif; Ernie Tisnawati Sule; Hilmiana Yudo Martono; Sucherly Sucherly
Journal of International Conference Proceedings (JICP) Vol 2, No 1 (2019): Proceedings of the 3rd International Conference of Project Management (ICPM) Bal
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v2i1.446

Abstract

As a country with the second longest coastline in the world, Indonesia has vast potential for marine tourism. Dive tourism, in particular, is one of the growing marine tourism in the archipelago. The aim of this research is to analyze the RBV (resourcebased view) effect on the reputation of dive trip operators as well as its impact to tourists’ trust in Indonesia. The method employed in this research is the variable- or componentbased structural equation modelling (SEM), which is the PLS (partial least square), to verify the connection between variables. The result shows that RBV affects tourists’ trust through the reputation of dive trip operators. However, RBC does not directly affect the trust.
EFFECT OF TOURIST CHARACTERISTICS AND RESOURCES ON IMAGE: STUDY OF CILETUH GEODIVERSITY AREA SUKABUMI Ernie Tisnawati Sule
Jurnal Bisnis Manajemen Vol 21, No 2 (2020): September 2020
Publisher : Fakultas Ekonomi dan Bisnis Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jbm.v21i2.491

Abstract

Ciletuh Geopark, located in Sukabumi regency, is one of the promising tourist destinations in West Java. This research aims to explore the effect of tourist characteristics and resources on the image of Ciletuh Geopark. This research is quantitative, employing a time horizon of cross-sectional. The analysis unit of this research is visitors at the geodiversity area of Ciletuh, while the observation unit is the visitors or tourists visiting this area at the end of 2019. The sample of this study is 100 visitors. The partial least square (PLS) is used for analyzing the causal relationship between variables. The research results show that tourist characteristics and resources affect the image.  Resources have a more substantial effect than the tourist characteristics do. This study implies that the management of Ciletuh Geopark needs to pay more attention to developing and managing the resources, primarily the natural resources, cultural resources, and human resources. Besides, this effort needs to be supported by the understanding of tourist characteristics. Hence, the image of the destination will be enhanced.
Co-Authors Daduk Merdika Mansur Dwi Kartini Hilmiana Yudo Martono Jilmi Astina Anif Nurul Chamidah Sucherly Sucherly Yevis Marty Oesman