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Jilmi Astina Anif
Universitas Padjadjaran
Humanities Decision Sciences, Operations Research & Management Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media

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The Effect of Resource-based View on Dive Trip Operators on Their Reputation and Its Impact on Dive Tourists’ Trust in Indonesia Jilmi Astina Anif; Ernie Tisnawati Sule; Hilmiana Yudo Martono; Sucherly Sucherly
Journal of International Conference Proceedings (JICP) Vol 2, No 1 (2019): Proceedings of the 3rd International Conference of Project Management (ICPM) Bal
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v2i1.446

Abstract

As a country with the second longest coastline in the world, Indonesia has vast potential for marine tourism. Dive tourism, in particular, is one of the growing marine tourism in the archipelago. The aim of this research is to analyze the RBV (resourcebased view) effect on the reputation of dive trip operators as well as its impact to tourists’ trust in Indonesia. The method employed in this research is the variable- or componentbased structural equation modelling (SEM), which is the PLS (partial least square), to verify the connection between variables. The result shows that RBV affects tourists’ trust through the reputation of dive trip operators. However, RBC does not directly affect the trust.
Co-Authors Ernie Tisnawati Sule Hilmiana Yudo Martono Sucherly Sucherly