Kata Kita: Journal of Language, Literature, and Teaching
Vol 5, No 1 (2017)

A SEMIOTIC ANALYSIS ON THE PERCEIVED MEANINGS OF COCA COLA “ANTHEM” VIDEO COMMERCIAL

Melita Leo (English Department, Faculty of Letters, Petra Christian University, Surabaya, Indonesia)
Esther H Kuntjara (English Department, Faculty of Letters, Petra Christian University, Surabaya, Indonesia)

Article Info

Publish Date
18 Jul 2017

Abstract

This study observes the perceived meanings produced by young adult (18 to 30 years old) and older (50 to 65 years old) respondents as respondents from different age group can produce different perceived meanings from each other. The writer’s finding is that in perceiving, young adult respondents tend to emphasize on Coca Cola’s emotional roles. On the other hand, the older respondents emphasize on Coca Cola’s physical roles. 

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Journal Info
Kata Kita: Journal of Language, Literature, and Teaching
Website

Abbrev

sastra-inggris

Publisher

Universitas Kristen Petra Surabaya

Subject

Languange, Linguistic, Communication & Media

Description

Kata Kita is a journal dedicated to the publication of students research in the areas of literature, language, and teaching. In the study of language, it covers issues in applied linguistics such as sociolinguistics, discourse analysis, critical discourse analysis, pragmatics, sylistics, corpus ...