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All Journal Kata Kita: Journal of Language, Literature, and Teaching
Melita Leo
English Department, Faculty of Letters, Petra Christian University, Surabaya, Indonesia
Languange, Linguistic, Communication & Media

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A SEMIOTIC ANALYSIS ON THE PERCEIVED MEANINGS OF COCA COLA “ANTHEM” VIDEO COMMERCIAL Melita Leo; Esther H Kuntjara
Kata Kita: Journal of Language, Literature, and Teaching Vol 5, No 1 (2017)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.5.1.8-14

Abstract

This study observes the perceived meanings produced by young adult (18 to 30 years old) and older (50 to 65 years old) respondents as respondents from different age group can produce different perceived meanings from each other. The writer’s finding is that in perceiving, young adult respondents tend to emphasize on Coca Cola’s emotional roles. On the other hand, the older respondents emphasize on Coca Cola’s physical roles. 
Co-Authors Esther H Kuntjara