Jurnal Ekonomi Lembaga Layanan Pendidikan Tinggi Wilayah I
Vol. 2 No. 2 (2022): Volume 2 Issue 2, November 2022

The effect of trust, ease and product reviews on purchasing decisions through e-commerce jd.id: (Case Study of Mikroskill University Students)

Dolly Wijaya (Management Study Program, Faculty of Business, Mikroskil University, Medan)
Ella Silvana Ginting (Management Study Program, Faculty of Business, Mikroskil University, Medan)
Tya Wildana Hapsari Lubis (Management Study Program, Faculty of Business, Mikroskil University, Medan)

Article Info

Publish Date
14 Nov 2022

Abstract

The purpose of this study was to analyze the effect of trust, ease and reviews on purchasing decisions by e-commerce JD.ID on students of Mikroskil University Class 2018, partially or simultaneously. The sampling technique was carried out using the saturated sampling method with a sample of 93 respondents. The data analysis method using multiple linear regression analysis. Partially, trust have significant impact on purchasing decisions, while ease and reviews has no significant impacts on purchasing decisions. Simultaneously, trust, ease and reviews influence significantly on purchasing decisions. The result of the coefficient of determinations is 0.467, shows the trust, ease and reviews influence to purchasing decision by 46.7%. While the remaining 53.3% is explained by variables not examined in this study

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Journal Info
Jurnal Ekonomi Lembaga Layanan Pendidikan Tinggi Wilayah I
Website

Abbrev

juket

Publisher

Lembaga Layanan Pendidikan Tinggi 1 Wilayah Sumatera Utara

Subject

Economics, Econometrics & Finance Social Sciences

Description

Jurnal Ekonomi LLDIKTI Wilayah I (JUKET) is published by LLDIKTI Wilayah 1 Sumatera Utara. Jurnal Ekonomi LLDIKTI Wilayah I (JUKET) is a biannually periodical publication. Articles submitted will be published every May and November. The mission of the Jurnal Ekonomi LLDIKTI Wilayah I (JUKET) is to ...