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All Journal Jurnal Ekonomi Lembaga Layanan Pendidikan Tinggi Wilayah I
Dolly Wijaya
Management Study Program, Faculty of Business, Mikroskil University, Medan
Economics, Econometrics & Finance Social Sciences

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The effect of trust, ease and product reviews on purchasing decisions through e-commerce jd.id: (Case Study of Mikroskill University Students) Dolly Wijaya; Ella Silvana Ginting; Tya Wildana Hapsari Lubis
Jurnal Ekonomi Lembaga Layanan Pendidikan Tinggi Wilayah I Vol. 2 No. 2 (2022): Volume 2 Issue 2, November 2022
Publisher : LLDIKTI Wilayah 1 Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54076/juket.v2i2.246

Abstract

The purpose of this study was to analyze the effect of trust, ease and reviews on purchasing decisions by e-commerce JD.ID on students of Mikroskil University Class 2018, partially or simultaneously. The sampling technique was carried out using the saturated sampling method with a sample of 93 respondents. The data analysis method using multiple linear regression analysis. Partially, trust have significant impact on purchasing decisions, while ease and reviews has no significant impacts on purchasing decisions. Simultaneously, trust, ease and reviews influence significantly on purchasing decisions. The result of the coefficient of determinations is 0.467, shows the trust, ease and reviews influence to purchasing decision by 46.7%. While the remaining 53.3% is explained by variables not examined in this study
Co-Authors Ella Silvana Ginting Tya Wildana Hapsari Lubis