Garuda - Garba Rujukan Digital

FACTORS AFFECTING STUDENT’S QUALITY IN HIGHER EDUCATION William William; Tya Wildana Hapsari Lubis
Jurnal Aplikasi Manajemen Vol 19, No 1 (2021)
Publisher : Faculty of Economics and Business, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2021.019.01.04

This study aims to research the influence of student’s behavior, lecturer’s competency, and school’s facilities on the student’s quality at Sekolah Tinggi Manajemen Informatika dan Komputer (STMIK) Mikroskil and Sekolah Tinggi Ilmu Ekonomi (STIE) Mikroskil Mikroskil. This research is a descriptive study with a quantitative method approach. The population in this study were undergraduate students totaling 3.493 students, the sample size used in this study is 360 students obtained using the Slovin formula. The sampling technique is stratified random sampling techniques applied to each study program. The data analysis method is multiple linear regression analysis. The results showed that student’s behavior, lecturer’s competency, and school’s facilities had a positive and significant effect on Student’s quality by 43.5 %. Future researchers are suggested to carry out the process and learning management in improving student’s quality.

Pengaruh Citra Merek, Kualitas Produk dan Promosi Terhadap Keputusan Pembelian Produk PT. Wings Surya Tbk pada Mahasiswa STIE Mikroskil Herny Pebriyanti Sianturi; Tya Wildana Hapsari Lubis; Sugianta Ovinus Ginting
Jurnal Wira Ekonomi Mikroskil Vol 11, No 1 (2021): Volume 11 Nomor 1 Edisi April 2021
Publisher : Fakultas Bisnis Universitas Mikroskil

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55601/jwem.v11i1.773

Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh Citra Merek, Kualitas Produk dan Promosi terhadap Keputusan Pembelian Produk PT. Wings Surya Tbk Pada Mahasiswa STIE Mikroskil. Penelitian ini menggunakan teknik probability sampling dilakukan dengan penyebaran kuesioner terhadap 127 sampel yaitu keseluruhan konsumen produk mie sedaap dari PT. Wings Surya Tbk. Metode analisis data yang digunakan dalam penelitian ini adalah regresi linier berganda. Pengujian secara parsial (Uji t) menunjukkan bahwa variabel Citra Merek, Kualitas Produk dan Promosi berpengaruh terhadap Keputusan Pembelian Produk PT. Wings Surya Tbk Pada Mahasiswa STIE Mikroskil. Selanjutnya hasil secara simultan (Uji F) yang menunjukkan bahwa ketiga variabel independent (Citra Merek, Kualitas Produk dan Promosi) berpengaruh terhadap variabel dependen (Keputusan Pembelian). Adjusted R2 menunjukkan bahwa variabel Citra Merek, Kualitas Produk dan Promosi dapat menjelaskan variasi terhadap variabel Keputusan Pembelian adalah sebesar 69.2% dan sisanya sebesar 30.8% dijelaskan variabel lain yang tidak diteliti dalam penelitian ini seperti faktor harga, gaya hidup dan sebagainya.

Analisis Pengaruh Citra Merek, Promosi, Kualitas Pelayanan Terhadap Kepuasan Konsumen Ritel Nasrul Efendi; Tya Wildana Hapsari Lubis
Jurnal Wira Ekonomi Mikroskil Vol 12, No 1 (2022): Volume 12 Nomor 1 Edisi April 2022
Publisher : Lembaga Penelitian & Pengabdian pada Masyarakat (LPPM) Universitas Mikroskil

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55601/jwem.v12i1.863

The purpose of this research is to see the contribution of brand ideals, promotions and service quality to customer satisfaction at Brastagi Supermarket. This research is an associative research, namely research that provides an overview of the relationship and influence of two or more variables. The research population came from consumers of Brastagi Supermarket with a sample of 167 respondents. The sampling technique used a non-probability sampling technique with a accidental sampling approach, namely the researcher chose the sample subjectively. Data analysis was carried out with SPSS software. From the results of the study concluded that brand image and service quality partially affect consumer satisfaction, while promotion does not partially affect customer satisfaction. Then, together, brand image, promotion and service quality can influence consumer satisfaction with a coefficient of determination (R²) 56.2 indicating that brand image, promotion and service quality are only able to explain consumer satisfaction by 56.2% while 43 ,8,4% explained by other variables. Suggestions for continued research that aims to determine other variables that play a role in realizing customer satisfaction, should be expanded by adding other variables such as store atmosphere, product quality and price.

Kiat Menghadapi Tantangan Pembelajaran Daring Di Masa Pandemi Covid-19 Ella Silvana Ginting; Tya Wildana Hapsari Lubis; Suci Pertiwi
TRIDARMA: Pengabdian Kepada Masyarakat (PkM) Vol. 4 No. 1 (2021): Mei: TRIDARMA: Pengabdian Kepada Masyarakat (PkM)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Semenjak pandemi Covid 19 melanda banyak negara di dunia termasuk Indonesia, dan jumlah pasien positif terpapar Covid 19 terus bertambah membuat Pemerintah mengambil kebijakan untuk mencegah penyebaran Covid 19 agar tidak terus meluas. Kementrian Pendidikan dan Kebudayaan merespon dengan cepat dan tanggap menutup semua sekolah dan merumahkan peserta didik serta mengeluarkan kebijakan PJJ (Pembelajaran Jarak Jauh) dengan belajar dari rumah, melalui pembelajaran daring. Keadaan seperti ini merupakan tantangan yang harus dilewati bukan hanya saja guru, peserta didik, tetapi juga para orang tua peserta didik. Peraturan Kemdikbud mengenai penutupan sekolah dan merumahkan semua peserta didik tentunya berdampak besar bagi dunia pendidikan, termasuk bagi peserta didik di SMA Negeri 1 Lubuk Pakam. Sekolah ini terpaksa harus ditutup selama masa pandemi Covid-19, hal ini tentu berimbas pada peserta didik di mana mereka harus mulai beradaptasi dengan kebiasaan baru yaitu belajar dan sekolah dari rumah. Implementasi pembelajaran daring pada awal mula diterapkan, berjalan dengan lancar dan mendapat sikap antusias positif dari para peserta didik. Namun, seiring berjalannya waktu, terdapat keluhan dari para peserta didik seperti banyaknya tugas yang diberikan kepada para peserta didik, terbatatsnya kuota internet dan seringnya terjadi gangguan jaringan ketika proses belajar mengajar berlangsung membuat mereka merasa jenuh dan kesulitan. Untuk itu maka diperlukan kiat dalam menghadapi tantangan pembelajaran daring ini agar para peserta didik tidak merasa jenuh dan tetap bisa fokus dalam menerima pembelajaran dari guru. Hasil yang dicapai adalah respon positif dari para peserta didik dan guru di SMA Negeri 1 Lubuk Pakam yang mengharapkan agar nantinya kegiatan pelatihan seperti ini akan sering dilakukan di SMA tersebut. Kesimpulan dengan adanya pelatihan kiat menghadapi tantangan pembelajaran daring di masa pandemi Covid 19 ini adalah memberikan pengetahuan tentang mengatur waktu dan mengelola stress sehingga peserta didik dapat mengindari kejenuhan selama pembelajaran daring.

Basic Leadership Training for Karang Taruna Lengau Seprang Village Ella Silvana Ginting; Tya Wildana Hapsari Lubis; Suci Pertiwi
TRIDARMA: Pengabdian Kepada Masyarakat (PkM) Vol. 4 No. 2 (2021): TRIDARMA: Pengabdian Kepada Masyarakat (PkM)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/abdimas.v4i2.1521

Karang Taruna is a community social organization as a forum and means where young people can work to create social welfare, especially for the community around where they live. In the era of modernization as it is today, the mindset of the younger generation has begun to decrease to participate in community organizations such as Karang Taruna, especially among young genrasi in the countryside and villages where the younger generation is less concerned about community activities in their villages but not with the younger generation in Lengau Seprang village of Tanjung Morawa District. In recent years, the younger generation in Lengau Seprang village actively participated in the Karang Taruna organization named Tunas Kencana. But because of the lack of experience and knowledge of the younger generation in the organization, especially knowledge about the basics of leadership and lack of support from the surrounding environment also affect the activities of the younger generation in the village. For this reason, a training was given on the basis of leadership for the members of Karang Taruna Tunas Kencana lengau Seprang village. With this basic leadership training, it is expected to help the problems faced by the younger generation that will be useful for them in running the Karang Taruna organization so as to improve the welfare of the community in Lengau Seprang village. The result achieved is a positive response from the younger generation, as well as village head Lengau Seprang who hopes that later training activities like this will often be done in their villages. The conclusion with this basic leadership training is to provide knowledge about the basis in leadership and the science of skills in organizing.

Swot Analysis as a Business Strategy to Increase Competitiveness at Rupat Island Depot PT. Pantja Surya Tya Wildana Hapsari Lubis
Enrichment : Journal of Management Vol. 12 No. 1 (2021): November: Management Science
Publisher : Institute of Computer Science (IOCS)

The purpose of this research is to formulate and determine the most appropriate business strategy to increase competitiveness at the Rupat Island Depot, PT. Pantja Surya to remain able to compete and excel among competitors. This type of research is descriptive qualitative and the nature of this research is exploratory. The informants in this study were stakeholders. Methods of data collection is done by observation, study documentation, and in-depth interviews. The method of data analysis was carried out by analyzing IFE and EFE matrices, SPACE matrices, and SWOT matrices. This study resulted in 1) 15 points of internal factors consisting of 8 strength factors and 7 weakness factors. 2) 12 points for external factors consisting of 6 opportunity factors and 6 threat factors. This research resulted in a growth and build strategy, this is shown from the results of the internal-external matrix is in the cell division I, while the SPACE matrix results in a business competition position that is in the II quadrant, namely an aggressive strategy, then in the SWOT matrix the results of this study are to utilize the SO (strength- opportunities) strategy.

The effect of trust, ease and product reviews on purchasing decisions through e-commerce jd.id: (Case Study of Mikroskill University Students) Dolly Wijaya; Ella Silvana Ginting; Tya Wildana Hapsari Lubis
Jurnal Ekonomi Lembaga Layanan Pendidikan Tinggi Wilayah I Vol. 2 No. 2 (2022): Volume 2 Issue 2, November 2022
Publisher : LLDIKTI Wilayah 1 Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54076/juket.v2i2.246

The purpose of this study was to analyze the effect of trust, ease and reviews on purchasing decisions by e-commerce JD.ID on students of Mikroskil University Class 2018, partially or simultaneously. The sampling technique was carried out using the saturated sampling method with a sample of 93 respondents. The data analysis method using multiple linear regression analysis. Partially, trust have significant impact on purchasing decisions, while ease and reviews has no significant impacts on purchasing decisions. Simultaneously, trust, ease and reviews influence significantly on purchasing decisions. The result of the coefficient of determinations is 0.467, shows the trust, ease and reviews influence to purchasing decision by 46.7%. While the remaining 53.3% is explained by variables not examined in this study

Kewirausahaan Untuk Generasi Z Pada Siswa Methodist Tanjung Morawa: Kewirausahaan Untuk Generasi Z Pada Siswa Methodist Tanjung Morawa Tya Wildana Hapsari Lubis; Nasrul Efendi; Sugianta Ovinus Ginting
Dinamisia : Jurnal Pengabdian Kepada Masyarakat Vol. 6 No. 6 (2022): Dinamisia: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/dinamisia.v6i6.11080

Generasi Z atau i-generation adalah mereka yang lahir pada tahun 1995-2010, generasi ini juga merupakan generasi up to date terhadap isu yang tersebar di media masa atau internet [1]. Banyak kelebihan yang dimiliki oleh generasi Z terutama dari segi pemanfaatan teknologi, hal ini dapat menjadi peluang untuk menumbuhkan para generasi Z menjadi wirausahawan muda (young preneur) untuk meningkatkan jumlah kebutuhan kewirausahaan di Indonesia ke dalam angka 3,95% pada tahun 2024 sesuai dengan target nasional [2] . Kehidupan generasi Z tidak lepas dari teknologi, karena mereka lahir dan tumbuh di tengah perkembangan teknologi. Generasi Z juga dikenal sebagai generasi yang mahir dalam mengoperasikan internet baik untuk hiburan, belajar, atau bekerja. Oleh sebab itu hal ini dapat membantu proses peningkatan kualitas wirausaha yang bisa dilakukan dimana saja dan kapan saja. Saat ini banyak tersedia seminar, pelatihan, dan kelompok muda-mudi yang terbentuk dari kelompok informal yang tersedia dari berbagai pihak sebagai wadah serta fasilitator agar para generasi Z mudah menjangkau apa yang harus mereka lakukan sebagai langkah-langkah untuk berwirausaha. Para generasi Z dibimbing dan diberikan pengetahuan tentang kewirausahaan bukan hanya langkahlangkah berwirausaha saja, tetapi juga sampai pada praktik penggunaan teknologi yang dapat mendukung kegiatan wirausaha yang tersedia saat ini, seperti penggunaan ecommerce dan sosial media. Hal tersebut sangat perlu dilakukan agar para generasi Z terbiasa berwirausaha dapat membantu memenuhi tingkat kebutuhan berwirausaha. Fenomena yang saat ini sering muncul yaitu keterbatasan sumber daya seperti waktu dan biaya yang menyebabkan para konsumen lebih senang berbelanja melalui online baik menggunakan e-commerce maupun sosial media karena lebih menghemat waktu dan biaya. Ada berbagai macam tools yang dapat diguanakn untuk melakukan wirausaha seperti menggunakan aplikasi yang ada, yaitu Instagram, TikTok, Shopee dan Tokko. Singkatnya, melalui teknologi yang ada para generasi dapat lebih leluasa melakukan kreativitas dalam menjalankan usahanya berbasis online. Pada era sekarang, berwirausaha paling diminati oleh kaum generasi Z karena generasi Z lebih mempertimbangkan profit dan lost yang didapatkan serta para generasi ini lebih beracuan pada sosial dan lingkungan sekitarnya. Dengan melakukan wirausaha ini para generasi Z, kedepannya akan membuka serta memperluas lapangan pekerjaan serta membantu meningkatkan jumlah kebutuhan wirausaha serta mencapai target pertumbuhan kewirausahaan nasional [3]. Adapun yang menjadi permasalahan mitra yaitu, kebutuhan dalam memahami mengenai media apa saja yang dapat digunakan sebagai sarana pemasaran serta sarana penjualan yang tepat dan benar bagi generasi Z yaitu siswa SMA Methodist 1 Medan. Solusi yang kami tawarkan dalam pengabdian ini ialah untuk memberikan pengetahuan tentang kewirausahaan terutama pada siswa yang masih duduk di bangku SMA. Target Luaran yang ingin dicapai adalah jurnal nasional terakreditasi Sinta 4 dan publish pada Media Massa Tribun.

Introduction to Digital Marketing for Youngpreneurs Nasrul Efendi; Suci Pertiwi; Tya Wildana Hapsari
ABDIMAS: Jurnal Pengabdian Masyarakat Vol. 6 No. 2 (2023): ABDIMAS UMTAS: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Muhammadiyah Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35568/abdimas.v6i2.3198

Young entrepreneurs are people who are skilled in taking advantage of opportunities in developing their business with the aim of improving life for the better, this generation is also called youngpreneurs. Young entrepreneurs play an important role in the Indonesian economy, because their activities are considered to increase economic growth, productivity, innovation, and employment [1]. Along with the increasingly rapid changes, especially in the field of digitalization technology, these young entrepreneurs have many advantages in the use of technology that will later be useful in their business practices. Later, this generation of young entrepreneurs (youngpreneurs) is expected to increase the number of entrepreneurial needs in Indonesia to 3.95% by 2024 in accordance with the national target of the Ministry ofKopUKM [2]. The lives of these younger generations certainly cannot be separated from technology, because they were born and grew up in the midst of technological developments. The younger generation is also known as the generation that is proficient in operating the internet whether for entertainment, study, or work. Therefore, this can help the process of improving the quality of young entrepreneurs which can be done anywhere and anytime. The younger generation is guided and given knowledge about entrepreneurship not only the steps of entrepreneurship, but also to the practice of using technology, especially knowledge about digital marketing that can support entrepreneurial activities available today, such as the use of e-commerce and social media. This really needs to be done so that the younger generation accustomed to entrepreneurship can help meet the level of entrepreneurship needs. Limited resources that people have as consumers such as time and costs that cause them to prefer to shop online both using e-commerce and social media because it saves more time and costs. There are various ways to do entrepreneurship such as using existing applications, namely Instagram, TikTok, Shopee, Lazada and Tokopedia. With their expertise in social media, it will make it easier to implement a digital marketing system that in practice involves activities on social media and the internet, so that in the future it will open and expand job opportunities and help increase the number of entrepreneurial needs and achieve national entrepreneurial growth targets [3]. The partner's problem is the need for knowledge of digital marketing concepts that are relevant to the current marketing system and strategy for youngpreneurs, namely students of SMAS Methodist 1 Tanjung Morawa. The solution we offer in this service is to provide knowledge about digital marketing, especially to students who are still in high school

Pengaruh Kualitas Pelayanan, Harga, Promosi dan Customer Experience terhadap Loyalitas Pengguna ShopeeFood Jesslyn Tendatio; Hanny Siagian; Tya Wildana Hapsari Lubis
Jurnal Wira Ekonomi Mikroskil Vol 13, No 1 (2023): Volume 13 Nomor 1 Edisi April 2023
Publisher : Fakultas Bisnis Universitas Mikroskil

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55601/jwem.v13i1.947

The phenomenon of this research is the use of ShopeeFood among students since the Covid-19 pandemic. This study aims to determine and analyze the influence of service quality, price, promotion and customer experience on ShopeeFood user loyalty in Study Program of Management Business Faculty Mikroskil University Students. The sampling technique in this study was stratified random sampling with the type of research was quantitative descriptive. The population of this study were 207 students in year study 2019-2022 who had used ShopeeFood and 136 students as samples. The data analysis method is multiple linear regression with statistical hypothesis testing. The results showed that partially, service quality, price and promotion had positive and significant effect on user loyalty. Meanwhile, the customer experience has no effect on user. Furthermore, the simultaneous results, show that service quality, price, promotion and customer experience have an influence on user loyalty. Adjusted R2 shows that the variable service quality, price, promotion and customer experience can explain the user loyalty variable of 71.3% while the remaining 28.7% is influenced by other variables not examined in this study.

Title

Found 14 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 14 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 14 Documents
Search