COMMED: Jurnal Komunikasi dan Media
Vol. 6 No. 2 (2022): Commed : Jurnal Komunikasi dan Media

PEMAKNAAN KOMUNIKASI BUDAYA MASYARAKAT SUNDA: (STUDY FENOMENOLOGI PEMAKNAAN KATA SAMPURASUN PADA REMAJA)

Deri Hudaya Deri (Universitas Garut)
Haryadi Mujianto (Universitas Garut)
Iis Zilfah Adnan (Universitas Garut)
Gantha Pagarsandya (Universitas Garut)



Article Info

Publish Date
23 Nov 2022

Abstract

The objective of this research is analyze the motives, meanings and experiences experienced by Garut youth in the use of the sentence "Sampurasun”. This study uses a qualitative phenomenological approach. Data collection techniques used by researchers are in-depth interviews, documentation, and observation. Data collection techniques used are in-depth interviews, documentation, and observation. With Sundanese Cultural Resource Person. The results of this study say that in Sundanese communication there is a characteristic in escorting conversations and what is used is a sentence "Sampurasun" which has a very deep meaning, but in its use today it experiences a shift in meaning which is influenced by internal and external factors in this case. The researcher found with various informants' perspectives on the motives of meaning and experience in the pronunciation of the sentence "Sampurasun" which resulted in an answer to several things that made a shift in the meaning of a sentence and also here found the actual meaning said by the resource person, namely the Sundanese Cultural himself.

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Journal Info

Abbrev

commed

Publisher

Subject

Languange, Linguistic, Communication & Media Social Sciences

Description

Jurnal komunikasi dan media diterbitkan dua kali setahun oleh Program Studi Ilmu Komunikasi Universitas Putera Batam. Jurnal ini merupakan sarana publikasi karya ilmiah bagi kaum akademisi dan praktisi. Jurnal ini menerbitkan artikel dari hasil penelitian baik penelitian lapangan (laporan ...