Enrichment : Journal of Management
Vol. 12 No. 4 (2022): October: Management Science and Field

The Influence of Corporate Social Responsibility (CSR) on The Performance of MSME Innovations Under the Guidance of PT. Indocement. Tbk Cirebon during the Covid-19 Pandemic

Ahmad Ali (Jenderal Soedirman University)
Icuk Rangga Bawono (Jenderal Soedirman University)
Muzayyanah (Muhammadiyah University of Cirebon)



Article Info

Publish Date
24 Oct 2022

Abstract

The performance of innovation in MSMEs is part of economic growth, the existence of MSMEs can support the national economy even though there is a storm of economic crisis, especially during the Covid-19 pandemic. This study aims to find out the influence of Corporate Social Responsibility on the performance of MSME Innovation in PT. Indocement during the Covid-19 pandemic. The research was quantitative, using Primary and Skunder data in taking primary data using a questionnaire distributed to 30 respondents while secondary data from the Cirebon Regency SME Cooperative Office of Industry and Trade. Furthermore, the analysis technique uses simple regression and classical assumption tests using SPSS software. The results of the analysis obtained from this study show that CSR has a positive and significant effect on the innovative performance of MSMEs under the guidance of PT Indocement during the Covid-19 pandemic

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Journal Info

Abbrev

enrichment

Publisher

Subject

Economics, Econometrics & Finance

Description

The Enrichment : Journal of Management offers wide ranging and widespread analysis of all surfaces of management and science. Published two times per year, it delivers a emphasis for universal proficiency in the vital methods, techniques and areas of research; presents a opportunity for its readers ...