Enrichment : Journal of Management
Vol. 12 No. 4 (2022): October: Management Science and Field

The Effect of Service Quality and Product Facilities on Consumer Satisfaction with Prices (Toll Free) as Intervening Variables (Case Study on Jasa Marga Mabar 1 Toll Gate)

Berupilihen br Ginting (Politeknik Unggul LP3M)
Purjianto (Institut Teknologi Sawit Indonesia)
Ahmad Fadli (Universitas Mahkota Tricom Unggul)
Ahmad Rivai (Universitas Mahkota Tricom Unggul)
Fichri Alfisyahri (Universitas Mahkota Tricom Unggul)



Article Info

Publish Date
10 Oct 2022

Abstract

This study aims to determine the effect of service quality and product facilities on consumer satisfaction with tariffs (toll fees) as an intervening variable (Case Study on Jasa Marga Mabar 1 Toll Gate). This type of research is quantitative research. The population in this study is 118 thousand vehicles and the total sample is 100 toll net users. The data analysis technique in this study used multiple regression data analysis and hypothesis testing. The results of this study are the quality of service has a positive and significant effect on toll rates at the Mabar toll gate 1. Service quality has a positive and significant effect on consumer satisfaction at the Mabar toll gate 1. Product facilities have a positive and significant effect on toll rates at the Mabar toll gate 1. Facilities product has a positive and significant effect on consumer satisfaction at the Mabar toll gate 1. Toll tariffs have a positive and significant effect on consumer satisfaction at the Mabar toll gate 1. Service quality has a positive and significant effect on customer satisfaction through toll rates at the Mabar toll gate 1 Product facilities have a positive effect and significant to customer satisfaction through toll rates

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Journal Info

Abbrev

enrichment

Publisher

Subject

Economics, Econometrics & Finance

Description

The Enrichment : Journal of Management offers wide ranging and widespread analysis of all surfaces of management and science. Published two times per year, it delivers a emphasis for universal proficiency in the vital methods, techniques and areas of research; presents a opportunity for its readers ...