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<![CDATA[PENGARUH PROMOSI JABATAN DAN LINGKUNGAN KERJA TERHADAP KEPUASAN KERJA KARYAWAN PADA PT MODERN PLASINDO MUTIARA ]]>
<![CDATA[Ahmad Fadli]]>
<![CDATA[ Jurnal Abdi Ilmu Vol 13 No 1 (2020): Jurnal Abdi Ilmu ]]>
Publisher : <![CDATA[UNIVERSITAS PEMBANGUNAN PANCA BUDI ]]>
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<![CDATA[Modern Plasindo Mutiara merupakan perusahaan manufaktur yang memproduksi kantong plastik yang diekspor ke mancanegara. Tingginya angka turnover intention mengindikasikan banyak karyawan yang tidak puas terhadap pekerjannya. Tujuan dalam penelitian ini yaitu untuk mengetahui secara parsial dan simultan pengaruh promosi jabatan dan lingkungan kerja terhadap kepuasan kerja karyawan pada PT. Modern Plasindo Mutiara. Metode yang digunakan dalam penelitian ini adalah kuantitatif, jenis penelitian ini deskriptif kuantitatif, dan sifat penelitian ini adalah deskriptif eksplanatory. Metode pengumpulan data dilakukan dengan wawancara, daftar pertanyaan, dan studi dokumentasi. Metode analisis data yang digunakan adalah regresi linier berganda. Populasi dalam penelitian ini adalah pelanggan pada PT. Modern Plasindo Mutiara yang berjumlah 470 orang. Teknik pengambilan sampel dengan purposive sampling. Teknik penarikan sampel menggunakan rumus Slovin dengan alpha 10%. Sehingga sampel dalam penelitian ini berjumlah 82 karyawan. Hasil penelitian menunjukkan bahwa promosi jabatan secara parsial dan simultan berpengaruh positif dan signifikan terhadap kepuasan kerja karyawan. Kemudian koefisien determinasi pengaruh signifikan terhadap kepuasan kerja dimana sebesar 61,2% variasi variabel kepuasan kerja dapat dijelaskan oleh variasi variabel promosi jabatan dan lingkungan kerja sedangkan sisanya 37,9% divariasi oleh faktor-faktor lain yang tidak diteliti dalam penelitian ini.]]>
<![CDATA[PERAN COVID 19 DALAM MEMEDIASI KECEMASAN TERHADAP STRES KERJA ]]>
<![CDATA[Ahmad - Fadli]]>;
<![CDATA[Anggiat Sinaga]]>
<![CDATA[ EKONOMI BISNIS Vol 27 No 2 (2021): EKONOMI BISNIS ]]>
Publisher : <![CDATA[Universitas Islam Syekh Yusuf ]]>
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DOI: 10.33592/jeb.v27i2.1364
<![CDATA[The purpose of this study was to determine the effect of anxiety on covid 19 and its impact on employee work stress. The approach in this research is associative. The population and sample in this study were 70 employees at Kumala Hotel Banda Aceh. While the sampling technique used a saturated sample. Data analysis using path analysis. The results showed that anxiety had a positive and significant effect on covid 19. Then anxiety and covid had no effect on employee work stress. Finally, covid 19 has a role in mediating anxiety about employee work stress.]]>
<![CDATA[The Influence Of Marketing Communications On Loyalty Through Satisfaction ]]>
<![CDATA[Ahmad Fadli]]>;
<![CDATA[Fiqrida Amalia]]>;
<![CDATA[Emma Novirsari]]>;
<![CDATA[Ratih Amelia]]>;
<![CDATA[Muhammad Fathoni]]>
<![CDATA[ Journal of Business and Management Review Vol. 2 No. 12 (2021): (Issue-December) ]]>
Publisher : <![CDATA[Profesional Muda Cendekia Publishing ]]>
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DOI: 10.47153/jbmr212.2982021
<![CDATA[The main objective of this study is to determine the role of satisfaction in mediating marketing communications on visitor loyalty in Lake Toba. The target population and sample in this study were the visitors to Lake Toba who were selected by accidental sampling as many as 125 people. Path analysis in this study was chosen to see the direct and indirect role of satisfaction in mediating marketing communications on loyalty. The results of study 1) direct marketing communication has a positive and significant effect on visitor satisfaction at Lake Toba, 2) directly marketing communication does not affect visitor loyalty in Lake Toba. 3) Satisfaction directly has a positive and significant effect on visitor satisfaction at Lake Toba. 4) indirectly, satisfaction has a role in mediating marketing communication on visitor loyalty in Lake Toba]]>
<![CDATA[The Influence of Price and Product Quality on Purchase Decisions at Meimei Plaza Marelan ]]>
<![CDATA[Ahmad Fadli]]>
<![CDATA[ LEGAL BRIEF Vol. 11 No. 2 (2022): Law Science and Field ]]>
Publisher : <![CDATA[IHSA Institute ]]>
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<![CDATA[The main study of this study is to analyze the effect of price and product quality on the purchasing decision of Meimei Plaza Marelan. The research approach is quantitative. The population in the study are customers who have used Vivo cellphones as many as 100 respondents. The sources of data in this study are primary data and secondary data. Where the primary data is from observations, interviews, and questionnaires. The results of the t test show that the price has a positive and significant effect on consumer purchasing decisions and the product quality variable also has a positive and significant effect on purchasing decisions. The most powerful variable in influencing purchasing decisions is price. The results of the coefficient of determination with a correlation regression value of 0.760, meaning that together the price and quality of the product on the purchasing decision of Vivo Mobile at Meimei Plaza Marelan have a close and positive contribution. Then the coefficient of determination (R2) is 0.760 (76%). So it can be said that 76% of the variation in the dependent variable, namely price and product quality in the model, can explain the purchasing decision variables at Meimei Plaza Marelan, while the remaining 24% is influenced by other variables outside the model.]]>
<![CDATA[PENGARUH CITRA MEREK DAN LOKASI TERHADAP LOYALITAS PELANGGAN PADA PT MULTI KARYA PERKASA ]]>
<![CDATA[Ahmad Fadli]]>;
<![CDATA[Sugina Sugina]]>;
<![CDATA[Tania Rahmadona]]>
<![CDATA[ Jurnal Manajemen Retail Indonesia (JMARI) Vol 1 No 2 (2020): Jurnal Manajemen Retail Indonesia (JMARI) ]]>
Publisher : <![CDATA[UNIVERSITAS RAHARJA ]]>
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DOI: 10.33050/jmari.v1i2.1137
<![CDATA[Tujuan dalam penelitian ini untuk mengetahui pengaruh citra merek dan lokasi terhadap loyalitas pelanggan pada PT. Multi Karya Perkasa. Metode dalam penelitian ini yaitu kuantitatif sedangkan jenis penelitian ini yaitu deskriptif kuantitatif. Populasi dalam penelitian yaitu pelanggan PT. Multi Karya Perkasa yang berjumlah 500 responden sedangkan teknik penentuan dengan sampel menggunakan accidental sampling. Sehingga sampel dalam penelitian ini sebanyak 50 responden. Adapun sumber data dalam penelitian ini dari data primer dan data sekunder. Dimana data primer dari observasi, wawancara dan kuesioner. Hasil uji (t) atau uji parsial menunjukkan bahwa citra merek berpengaruh positif dan signifikan terhadap loyalitas pelanggan serta variabel lokasi juga berpengaruh positif dan signifikan terhadap loyalitas pelanggan Kemudian koefisien determinasi (R ) sebesar 0,741 (74,1%). Sehingga dapat dikatakan bahwa 74,1% variasi variabel terikat yaitu Citra merek dan Lokasi pada model dapat menjelaskan variabel Loyalitas pelanggan PT. Multi Karya Perkasa sedangkan sisanya sebesar 25,9% dipengaruhi oleh variabel lain di luar model.]]>
<![CDATA[Utilization of Digital Marketing in Raising Brand and Trust for Spicy Porridge Products in Harapan Village SMEs New Sei Lepan District, Langkat Regency ]]>
<![CDATA[Ahmad Fadli]]>;
<![CDATA[Amin Hou]]>;
<![CDATA[Martin]]>;
<![CDATA[Widy Hastuty Hs]]>;
<![CDATA[Ester Hervina Sihombing]]>;
<![CDATA[Sabaruddin Chaniago]]>;
<![CDATA[Ratih Amelia]]>
<![CDATA[ GANDRUNG: Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 2 (2022): GANDRUNG: Jurnal Pengabdian Kepada Masyarakat ]]>
Publisher : <![CDATA[Fakultas Olahraga dan Kesehatan, Universitas PGRI Banyuwangi ]]>
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DOI: 10.36526/gandrung.v3i2.1963
<![CDATA[The current problem in the production of this porridge is that sales are made only to the surrounding community. This happens because many people outside the region are not aware of the existence of the spicy porridge because no branding has been carried out and trust in the spicy porridge product is not yet strong. To overcome this, the solution offered to SME partners is by utilizing social media in building a brand image and finding the most suitable packaging through social media. These activities are carried out such as assistance in making social media and website creation, improving production management, Organizing Focus Group Discussion (FGD) activities in the form of socializing the use of social media, utilizing Viral Marketing social media by uploading as often as possible related to spicy porridge products and finally Hastag services. and Google Trends can be part of a strategy to increase sales. The results of the activity can be concluded that (1) this PKM activity is successful, it can increase the understanding of SME partners in utilizing information technology such as social media in building a brand image, (2) In solving problems related to porridge packaging, SME partners have been able to find attractive packaging with utilizing social media and (3) PKM activities are found to be fun and in accordance with their objectives, and participants will feel happier if this activity is continued with collaboration between the service team and SME partners.]]>
<![CDATA[Upaya Membangun Kepuasan Pelanggan Dengan Layanan, Lokasi Dan Fasilitas ]]>
<![CDATA[Ahmad Fadli]]>;
<![CDATA[Debora Tambunan]]>;
<![CDATA[Roni Juliansyah]]>;
<![CDATA[Wasiman Wasiman]]>;
<![CDATA[Zakia Fadila]]>
<![CDATA[ JURNAL EKUIVALENSI Vol. 7 No. 1 (2021): JURNAL EKUIVALENSI ]]>
Publisher : <![CDATA[LPPM dan Fakultas Ekonomi dan Bisnis Universitas Kahuripan Kediri ]]>
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DOI: 10.51158/ekuivalensi.v7i1.482
<![CDATA[Tujuan dalam penelitian ini untuk mengetahui pengaruh layanan, lokasi dan fasilitas terhadap kepuasan pelanggan pada PT. Rekso National Food. Metode dalam penelitian ini yaitu kuantitatif. Populasi dalam penelitian yaitu karyawan PT. Rekso National Food yang berjumlah 87 responden sedangkan teknik penentuan dengan accidental sampling. Adapun sumber data dalam penelitian ini dari data primer dan data sekunder. Sedangkan teknik analisa data yang digunakan yaitu analisis regresi linier berganda. Hasil uji (t) atau uji parsial menunjukkan bahwa layanan berpengaruh positif dan signifikan terhadap kepuasan pelanggan dan variabel lokasi juga berpengaruh positif dan signifikan terhadap kepuasan pelanggan serta variabel fasilitas juga berpengaruh positif dan signifikan terhadap kepuasan pelanggan. Kemudian secara simultan layanan, lokasi dan fasilitas berpengaruh positif dan signifikan terhadap kepuasan pelanggan pada PT. Rekso National Food. Keywords: Tujuan dalam penelitian ini untuk mengetahui pengaruh layanan, lokasi dan fasilitas terhadap kepuasan pelanggan pada PT. Rekso National Food. Metode dalam penelitian ini yaitu kuantitatif. Populasi dalam penelitian yaitu karyawan PT. Rekso National Food yang berjumlah 87 responden sedangkan teknik penentuan dengan accidental sampling. Adapun sumber data dalam penelitian ini dari data primer dan data sekunder. Sedangkan teknik analisa data yang digunakan yaitu analisis regresi linier berganda. Hasil uji (t) atau uji parsial menunjukkan bahwa layanan berpengaruh positif dan signifikan terhadap kepuasan pelanggan dan variabel lokasi juga berpengaruh positif dan signifikan terhadap kepuasan pelanggan serta variabel fasilitas juga berpengaruh positif dan signifikan terhadap kepuasan pelanggan. Kemudian secara simultan layanan, lokasi dan fasilitas berpengaruh positif dan signifikan terhadap kepuasan pelanggan pada PT. Rekso National Food. Keywords: Layanan, Lokasi, Fasilitas, Kepuasan Lokasi, Fasilitas, Kepuasan]]>
<![CDATA[Pengaruh Pelayanan, Promosi Dan Kepercayaan Terhadap Minat Membayar Zakat Pada Baznas Sumut ]]>
<![CDATA[Dewi Rafiah Pakpahan]]>;
<![CDATA[Ahmad Fadli]]>
<![CDATA[ JURNAL EKUIVALENSI Vol. 7 No. 2 (2021): JURNAL EKUIVALENSI ]]>
Publisher : <![CDATA[LPPM dan Fakultas Ekonomi dan Bisnis Universitas Kahuripan Kediri ]]>
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DOI: 10.51158/ekuivalensi.v7i2.498
<![CDATA[Tujuan utama dalam penelitian ini yaitu untuk mengetahui secara simultan dan parsial variabel pelayanan, promosi dan kepercayaan terhadap minat membayar zakat muzakki pada Baznas Sumut. Jenis penelitian ini adalah kuantitatif. Populasi dalam penelitian ini sebanyak 100 muzakki yang dipilih secara accidental sampling. Pengumpula data menggunakan kuesioner serta analisis data dengan analisis regresi linier berganda. Hasil penelitian menunjukkan bahwa secara parsial pelayanan berpengaruh positif dan signifikan terhadap minat membayar zakat muzakki pada Baznas Sumut. Kemudian promosi berpengaruh positif dan signifikan terhadap minat membayar zakat muzakki pada Baznas Sumut serta epercayaan berpengaruh positif dan signifikan terhadap minat membayar zakat muzakki pada Baznas Sumut. Sedangkan secara simultan pelayanan, promosi dan kepercayaan berpengaruh positif dan signifikan terhadap minat membayar zakat muzakki pada Baznas Sumut.]]>
<![CDATA[Survive Amidst the Competition of Private Universities by Maximizing Brand Image and Interest in Studying ]]>
<![CDATA[Nasib Nasib]]>;
<![CDATA[Muhammad Fauzan Azhmy]]>;
<![CDATA[Septa Diana Nabella]]>;
<![CDATA[Rusiadi Rusiadi]]>;
<![CDATA[Ahmad Fadli]]>
<![CDATA[ AL-ISHLAH: Jurnal Pendidikan Vol 14, No 3 (2022): AL-ISHLAH: Jurnal Pendidikan ]]>
Publisher : <![CDATA[STAI Hubbulwathan Duri ]]>
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DOI: 10.35445/alishlah.v14i3.2037
<![CDATA[Increasing the demand for college provides financial benefits for private universities to survive amid intense competition. The ability to increase interest in college, especially for prospective new students, is largely determined by accreditation, telemarketing, and the university's brand image. The main study in this research is to analyze the brand image model and college interest which is influenced by accreditation and telemarketing. The analytical method in this study uses a Structural Equation Modeling (SEM) approach based on Partial Least Square (PLS). The population in this study was 100 students of class XII in SMA/SMK/Private Aliyah in the city of Medan. The sampling technique used was accidental sampling where 100 class XII students were the main target. Data collection techniques using a questionnaire (questionnaire). The results showed that (1) directly accreditation was not significant to brand image, (2) telemarketing directly had a significant effect on brand image, (3) directly accreditation had a significant effect on college interest, (4) telemarketing directly had a significant effect on interest college interest, (5) directly brand image has a significant effect on college interest, (6) indirectly brand image has no role in mediating accreditation of college interest and (7) brand image indirectly has a role in mediating telemarketing on college interest.]]>
<![CDATA[The Effect of Service Quality and Product Facilities on Consumer Satisfaction with Prices (Toll Free) as Intervening Variables (Case Study on Jasa Marga Mabar 1 Toll Gate) ]]>
<![CDATA[Berupilihen br Ginting]]>;
<![CDATA[Purjianto]]>;
<![CDATA[Ahmad Fadli]]>;
<![CDATA[Ahmad Rivai]]>;
<![CDATA[Fichri Alfisyahri]]>
<![CDATA[ Enrichment : Journal of Management Vol. 12 No. 4 (2022): October: Management Science and Field ]]>
Publisher : <![CDATA[Institute of Computer Science (IOCS) ]]>
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DOI: 10.35335/enrichment.v12i4.730
<![CDATA[This study aims to determine the effect of service quality and product facilities on consumer satisfaction with tariffs (toll fees) as an intervening variable (Case Study on Jasa Marga Mabar 1 Toll Gate). This type of research is quantitative research. The population in this study is 118 thousand vehicles and the total sample is 100 toll net users. The data analysis technique in this study used multiple regression data analysis and hypothesis testing. The results of this study are the quality of service has a positive and significant effect on toll rates at the Mabar toll gate 1. Service quality has a positive and significant effect on consumer satisfaction at the Mabar toll gate 1. Product facilities have a positive and significant effect on toll rates at the Mabar toll gate 1. Facilities product has a positive and significant effect on consumer satisfaction at the Mabar toll gate 1. Toll tariffs have a positive and significant effect on consumer satisfaction at the Mabar toll gate 1. Service quality has a positive and significant effect on customer satisfaction through toll rates at the Mabar toll gate 1 Product facilities have a positive effect and significant to customer satisfaction through toll rates]]>
