Jurnal Bangkit Indonesia
Vol 8 No 2 (2019): Bulan Oktober 2019

Analisis Tingkat Penerimaan Pengguna Terhadap Fitur-Fitur Facebook Untuk E-Commerce

Nabila Payapo (Sekolah Tinggi Ilmu Komputer Ambon)
Lana Sularto (Universitas Gunadarma)

Article Info

Publish Date
30 Sep 2019

Abstract

The purpose of this study is to find out and explain Facebook users' responses to e-commerce activities from four sides, namely perceived ease of use, the perceived attitude of use, behavioral problems to use, and the real conditions of using the Facebook system for e-commerce activities in Ambon city. The population in this study were Ambon city residents and 30 people were selected as the study sample. From the results of the analysis obtained the average value of achievement scores for the four sides tested were 83%, 81%, 79%, and 76%, so it can be concluded that the perception of ease of use has a significant positive effect on the attitude of use, then attitudes usage has a significant positive effect on behavior to use, and behavior to use has a significant positive effect on the real conditions of the Facebook system usage.

Copyrights © 2019




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Full PDF
545.128 KB
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Jurnal Bangkit Indonesia
Website

Abbrev

bangkitindonesia

Publisher

Sekolah Tinggi Teknologi Indonesia Tanjung Pinang

Subject

Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management

Description

Ruang lingkup Bangkit Indonesia adalah sebagai berikut : Domain Specific Frameworks and Applications IT Management dan IT Governance e-Government e-Healthcare, e-Learning, e-Manufacturing, e-Commerce ERP dan Supply Chain Management Business Process Management Smart Systems Smart City Smart Cloud ...