Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences
Vol 5, No 3 (2022): Budapest International Research and Critics Institute August

Effect of Social Media on Local Coffee Shops

Chevy Herli Sumerli A. (Unknown)
I Nyoman Tri Sutaguna (Unknown)
Eka Kurnia Saputra (Unknown)
Dewi Kurniati (Unknown)
Ade Perdana Siregar (Unknown)



Article Info

Publish Date
04 Aug 2022

Abstract

This article aims to discuss about effect of social media on Local Coffee Shops. This type of research is associative research. The population in this study is Local Coffee Shops at Medan City. The sampling technique in this research is using purposive sampling technique. Based on these considerations, the number of research samples is 100 Local Coffee Shops at Medan City. Data analysis in this study using simple regression analysis. The results show that social media has significant effect on Local Coffee Shops at Medan City.

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Journal Info

Abbrev

birci

Publisher

Subject

Religion Arts Humanities Economics, Econometrics & Finance Social Sciences

Description

Budapest International Research and Critics Institute (BIRCI-Journal) : Humanities and Social Sciences is a peer-reviewed journal published in February, May, August and November by Budapest International Research and Critics University Journal (BIRCU-Journal). BIRCI welcomes research papers in ...