Bussman Journal : Indonesian Journal of Business and Management
Vol. 2 No. 3 (2022): Bussman Journal | September - Desember 2022

PENGARUH E-TRUST, E-SERVICE QUALITY, DAN E-SATISFACTION TERHADAP LOYALITAS PELANGGAN PADA SHOPEE: STUDI KASUS PADA PENGGUNA SHOPEE DI PONOROGO

Dewi Nurkhomaria (Universitas Muhammadiyah Ponorogo)
Siti Chamidah (Universitas Muhammadiyah Ponorogo)
Dwi Warni Wahyuningsih (Universitas Muhammadiyah Ponorogo)

Article Info

Publish Date
12 Dec 2022

Abstract

This study aims to determine the effect of E-Trust, E-Service Quality, and E-Satisfaction on User Loyalty at Shopee. (Case Study on Shopee Customers in Ponorogo). The sample in this study was 100 people who met the criteria determined by the researcher. The sampling technique in this study used purposive sampling and the data collection technique used was by distributing questionnaires. The testing phase used includes instrument testing, coefficient of determination test and hypothesis testing. The analysis used in this research is multiple linear regression analysis. The results of this study indicate that: (1) E-Trust partially has no significant effect on Customer Loyalty, (2) E-Service Quality partially has no significant effect on Customer Loyalty, (3) E-Satisfaction partially has a significant effect on Customer Loyalty

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Journal Info
Bussman Journal : Indonesian Journal of Business and Management
Website

Abbrev

home

Publisher

Gapenas Publisher

Subject

Economics, Econometrics & Finance

Description

Bussman Journal: Indonesian Journal of Business and Management is a multidisciplinary Open Access Journal that strives for inclusivity and global reach. The broad scope of the Journal creates a perfect environment to foster connections between researchers across all areas of Business & Management ...