Jurnal Ilmiah Manajemen Kesatuan
Vol 10 No 3 (2022): JIMKES Edisi Desember 2022

Pengaruh E-lifestyle dan E-hedonisme Terhadap Intens to Buy pada Generasi Milenial

Risca Kurnia Sari (Institut Pertanian Malang)
Satria Putra Utama (Universitas Islam Malang)
Yani Quarta Mondiana (Institut Pertanian Malang)
Didik Suprayitno (Institut Pertanian Malang)

Article Info

Publish Date
04 Dec 2022

Abstract

The purpose of this study was to analyze the effect of e-lifestyle and e-hedonism on the intensity to buy of the millennial generation. This type of research is a survey research. This research was conducted in Malang, East Java, with 150 respondents. The data analysis tool used in this research is SEM (Structural Equation Modeling), with Smart PLS as software. The results show that e-lifestyle has an effect on e-hedonism, e-lifestyle has no effect on intense to buy, e-hedonism has an effect on intense to buy, e-life style has an indirect effect on intense to buy through e-hedonism.

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Journal Info
Jurnal Ilmiah Manajemen Kesatuan
Website

Abbrev

jimkes

Publisher

Institut Bisnis dan Informatika Kesatuan

Subject

Economics, Econometrics & Finance Social Sciences

Description

Jurnal Ilmiah Manajemen Kesatuan (JIMKES) dikelola dan diterbitkan oleh Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) Institut Bisnis dan Informatika Kesatuan bekerjasama dengan Fakultas Bisnis dan Fakultas Vokasional IBI ...