Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan
Vol. 3 No. 1 (2022): Januari

Food Online Business Challenges During the Pandemic in Medan City

Yudi Bimantaka (universitas islam negeri sumatera utara)
Sugeng Arifandi Banurea (Universitas Islam Negeri Sumatera Utara)
Nurbaiti Nurbaiti (Universitas Islam Negeri Sumatera Utara)

Article Info

Publish Date
06 Jan 2022

Abstract

This research aims to find out the challenges of food business by using e-business in the city of Medan and some UINSU students who sell food or small snacks. This study uses qualitatively derifrift by collecting observational data, documentation, and interviews. The results showed: 1) can still sell online at this time (covid 19). 2) The common challenge felt or experienced is, consumers who want to be fast and instant, feel afraid of failing in trying new things such as selling online in times of pandemic like this, must be extra in attracting customers who are not as usual. 3) There is a way to deal with these challenges by promoting merchandise through social media even though it has to increase the cost to do the promotion  

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Journal Info
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan
Website

Abbrev

JURNALEMAK

Publisher

Indonesian Journal Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Journal of Economics, Management, Accounting and Finance is an online journal with full reference (double-blind peer review) and open access for academics, researchers, postgraduate students, early career researchers and university students, published by ADM Publisher Bengkulu, Indonesia.Jurnal Emak ...