Aptekmas : Jurnal Pengabdian Kepada Masyarakat
Vol 5 No 3 (2022): APTEKMAS Volume 5 Nomor 3 2022

PENYULUHAN PENGENALAN DUNIA DIGITAL MARKETING BAGI DESA CIBODAS

Hendra Bunyamin (Universitas Kristen Maranatha)
Julianti Kasih (Universitas Kristen Maranatha)
Tiur Gantini (Universitas Kristen Maranatha)
Teddy Marcus (Universitas Kristen Maranatha)
Hapnes Toba (Universitas Kristen Maranatha)
Djoni Setiawan (Universitas Kristen Maranatha)
Sherly Santiadi (Universitas Kristen Maranatha)
Rolando Vieri (Universitas Kristen Maranatha)

Article Info

Publish Date
03 Aug 2022

Abstract

The social media revolution has completely changed consumer behavior as well as the Internet. A marketing strategy which reaches consumers through internet usage channels, mobile devices, search engines, and social media in the broadband Internet corridor is needed by businessmen nowadays. This marketing strategy so-called digital marketing is required to compete for customers in the 21st century. Specifically in this community dedication project, we deliver a webinar to educate villagers from Desa Cibodas about digital marketing skills to create business opportunities by utilizing digital platforms. Additionally, this webinar is a part of Digital Village program which is a joint cooperation between Dinas Komunikasi dan Informatika Provinsi Jawa Barat and Asosiasi Pendidikan Tinggi Informatika dan Komputer (APTIKOM). Keywords: community dedication, digital marketing, entrepreneurship

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Journal Info
Aptekmas : Jurnal Pengabdian Kepada Masyarakat
Website

Abbrev

aptekmas

Publisher

Politeknik Negeri Sriwijaya

Subject

Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Veterinary Other

Description

Publikasi jurnal ini memuat tentang pengembangan dan penerapan Ipteks serta model atau konsep dan atau implementasinya dalam meningkatkan partisipasi masyarakat dalam pembangunan, pemberdayaan ...