Islamic Economics and Finance Journal
Vol. 3 No. 1 (2022): El-Aswaq

Pengaruh Faktor Emosional dan Faktor Rasional Terhadap Keputusan Mahasiswa dalam Memilih Produk Bank Syariah Indonesia (Studi Pada Mahasiswa Universitas Islam Malang)

Sabariah Sabariah (Universitas Islam Malang)
Nur Diana (Unknown)
Harun Alrasyid (Unknown)

Article Info

Publish Date
13 Sep 2022

Abstract

This research analyzes the influence of emotional and rational factors on student decisions to chooseIndonesian Islamic Bank products at the University of Islam Malang students. The sample in this study was 99students of the Islamic University of Malang. Data was collected by distributing questionnaires. Analysis of thedata used in this study using validity test, reliability test, normality test, multicollinearity, heteroscedasticity,simultaneous F test, coefficient of determination, and t-test. The results of this study show that variableemotional factors and rational factors significantly affect the decision to choose a product. While partially 1)the emotional factor variable partially has a significant and positive effect on the decision to choose a product,2) the rational factor variable partially has a significant and positive effect on the decision to choose a product.

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Journal Info
Islamic Economics and Finance Journal
Website

Abbrev

laswq

Publisher

Universitas Islam Malang

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

The scope of El-Aswaq are limited to islamic economics, islamic banking and finance, islamic economic management, islamic economics law, management Zakat, Infaq, Shodaqoh, and Waqf, islamic entrepreneurship and business, islamic economics thought, islamic insurance, islamic ...