Jurnal Penyuluhan
Vol. 19 No. 01 (2023): Jurnal Penyuluhan

Digital Tools for Co-working Space Batununggal Using Digital-Ads, AR-Based Socmed Content, and Enterprise Resource Planning

Bethani Suryawardani (Digital Marketing, School of Applied Sciences, Telkom University)
Astri Wulandari (Digital Marketing, School of Applied Sciences, Telkom University, Bandung)
Gandeva Bayu Satrya (Application Software Engineering, School of Applied Sciences, Telkom University, Bandung)
Dandy Marcelino (Master of Management, School of Economy and Business, Telkom University, Bandung)
Fat’hah Noor Prawita (Application Software Engineering, School of Applied Science, Telkom University, Bandung)
Mochamad Yudha Febrianta (Telecommunication and Informatics Business Management, School of Economics and Business, Telkom University, Bandung)
Tarandhika Tantra (Telecommunication and Informatics Business Management, School of Economics and Business, Telkom University, Bandung)



Article Info

Publish Date
18 Nov 2022

Abstract

The rise of information and technology requires all businesses and nonprofits to digitize. The co-working facility in Bandung's Batununggal District does the same. Batununggal co-working facility intends to promote locals' creativity and host start-up actors. This community service targets MSME actors and inhabitants in Bandung's Batununggal subdistrict, those who have established a business and those who will establish a business. Workshops on digital technologies, digital ads, and AR-based social media content offer business actors insight and competence. Participants also received training on enterprise resource planning to help manage and integrate corporate operations in Batununggal, Bandung. This series of community service activities increased participants' insight into digital-based promotional strategies and the use of digital tools and digital ads for their products; increased participants' insight and competence in managing and integrating business using the ERP system; trained participants to use AR technology on social media, especially Instagram, to promote their products.

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Journal Info

Abbrev

jupe

Publisher

Subject

Agriculture, Biological Sciences & Forestry

Description

Jurnal Penyuluhan diterbitkan dalam rangka mengkomunikasikan hasil-hasil penelitian tentang pengembangan kapasitas manusia di berbagai bidang, di aras mikro, messo, dan makro. Peneliti, pelaku bisnis, pemegang kebijakan, akademisi, penyuluh, dan peminat pengembangan ilmu dan aspek praktis dalam ...