Proceeding ISETH (International Summit on Science, Technology, and Humanity)
2019: Proceeding ISETH (International Summit on Science, Technology, and Humanity)

The Effect of Strategic Orientation on the Competitive Advantage and Business Performance: A Case of Batik SMEs

Setia Iriyanto (Universitas Muhammadiyah Semarang)
N Nurhayati (Universitas Muhammadiyah Semarang)
S Suharnomo (Universitas Diponegoro)
Susilo Toto Raharjo (Universitas Diponegoro)

Article Info

Publish Date
01 Jul 2020

Abstract

Purpose: In Indonesia, there is one specific type of SME (Small and Medium-Sized Enterprise) that is part of the nation’s cultural heritage, namely Batik SME (Batik is a traditional fabric). This study aims to determine the effects of Strategic Orientation on the bussiness performance and competitive advantage of SMEs of Batik in Central Java, Indonesia. Methodology: The method of this study was explanatory survey method with a type of decompressionverification study from primary data obtained from SMEs Batik with aand using PLS SEM in analyzing the data of the book. Results: The results of this study indicate that Strategic Orientation with Path coefficient (β) = 0.32 P value <0.001 (<α = 0.05), have a positive effect on Competitive Advantage with coefficient (β) = 0.46, P value <0.001 (<α = 0.05) which implies on the performance of SMEs of Batik.

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Journal Info
Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Website

Abbrev

iseth

Publisher

Universitas Muhammadiyah Surakarta

Subject

Computer Science & IT Engineering Medicine & Pharmacology Social Sciences Other

Description

The International Summit on Science, Technology and Humanity (ISETH) is organised by Universitas Muhammadiyah Surakarta. This summit aims to provide a platform for researchers and academics to share their research findings with others and meet lecturers and researchers from other institutions and to ...