<![CDATA[Bali is one of the provinces in Indonesia which has a special attraction for foreign tourists. Tourist who come to Bali can not only enjoy a variety of Balinese arts and culture, they also have pocketed Balinese souvenirs that have their own characteristics and uniqueness. These Balinese souvenirs are the result of the activities of Bali's Micro, Small and Medium Enterprises (MSMEs). Empowering MSMEs is a very strategic step in increasing the finances of the majority of the community, particularly through providing employment, business groups and helping the government in increasing economic growth. One of the UMKM groups in Bali is the UMKM Lovely Bali. Lovely Bai’s UMKM is a UMKM that is in Tanah Lot Tabanan Bali which is engaged in handicraft. Lovely Bali MSME utilizes the residual products from industrial waste (consisting of wood chips, old newspapers, paper, etc.) to become upcycle products that have a sale value, are rich in benefits and are environmentally friendly to the environment at this time. This study discusses the strategy and discussion of community empowerment carried out by the Lovely Bali’s SMEs in processing industrial products into upcycle products. This study uses three data collection methods, namely interviews, observation and documentation. To discuss this problem, researchers used qualitative, and descriptive methods. As a result of this research, the Tabanan Regency Government and also assisted with the Bali Business & Export Development Organization (BEDO) conducted community empowerment by involving local communities to join MSME groups. Stages of community empowerment that have been implemented: first is the stage of building safety awareness, at which stage the community is made aware of having useful and effective abilities and skills. Second is hi transformation. At this stage, the Tabanan Regency Government and also BEDO Bali provide training and increase knowledge to the SMEs of Lovely Bali in the process of making handicrafts. Third, improve intellectual skills, while skills improve skills for the MSME group. Lovely Bali’s MSME benefits from empowering MSMEs through capital, infrastructure, marketing support, non-material support, and ensuring public safety about the main objectives of each activity carried out, and increasing economic empowerment.]]>
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