Jurnal Mirai Management
Vol 7, No 2 (2022)

Faktor-Faktor Yang Mempengaruhi Minat Beli Sepeda Motor Bekas Pada UD. Irsan Motor

Suwanti Suwanti ((Orc ID : https://orcid.org/0000-0003-0155-2555) (Sinta ID : 6675772) STIE Amkop Makassar)
Rohsita Amalyah Rasyid (Unknown)
Supriadi Supriadi (Unknown)
Ernawaty Mappigau (Unknown)

Article Info

Publish Date
25 Oct 2022

Abstract

This study aims to determine the factors that influence the interest in buying a secondhand motorcycle at UD. Irsan Motor in Tumbu Village, Topoyo District, Central Mamuju Regency. This research is a quantitative study with a simple random sampling method for three months until the number of samples is 50 used secondhand motorcycle buyers The results of this study indicate that product quality, price and promotion have a positive effect on buying interest. Promotion is the most dominant variable on interest in buying used secondhand motorcycles. Keywords: quality, price, promotion, interest

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Journal Info
Jurnal Mirai Management
Website

Abbrev

mirai

Publisher

Sekolah Tinggi Ilmu Ekonomi Amkop Makassar

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Mirai Management adalah jurnal berkala ilmiah yang diterbitkan Program Pascasrajan Sekolah Tinggi Ilmu Ekonomi (STIE) AMKOP Makassar terbit perdana sejak tahun 2016. ...