Abiwara : Jurnal Vokasi Administrasi Bisnis
Vol 4, No 1: September 2022

Pemanfaatan Media Sosial Instagram Terhadap Minat Beli Konsumen Pada Raysa Fashion

Yoeliastuti Yoeliastuti (Politeknik LP3I Jakarta)
Nurlina Nurlina (Program Studi Administrasi Bisnis, Politeknik LP3I Jakarta, Jakarta, Indonesia)

Article Info

Publish Date
30 Sep 2022

Abstract

The research aims to determine the extent to which the use of Instagram media in attracting consumer buying interest in Raysa Fashion. This type of research uses quantitative data by measuring numbers. The analysis technique used is descriptive by testing simple linear regression analysis. The data collection method was carried out by interviewing techniques and distributing questionnaires to customers who took part in Instragram Raysa Fashion with a sample of 50 customers who filled out a questionnaire. The test results show that the tested data is declared valid and reliable. Utilization of Instagram media also shows a positive and significant influence on purchase intention

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Journal Info
Abiwara : Jurnal Vokasi Administrasi Bisnis
Website

Abbrev

ABIWARA

Publisher

Institut Ilmu Sosial dan Manajemen STIAMI

Subject

Social Sciences

Description

Jurnal ABIWARA diterbitkan oleh Program Studi Administrasi Bisnis Vokasi Institut Ilmu Sosial dan Manajemen Stiami Jakarta sebagai media untuk publikasi gagasan dan studi ilmiah untuk pengembangan ilmu pengetahuan dalam administrasi bisnis dan Kewirausahaan. Publikasi ini memuat berbagai tulisan ...