<![CDATA[Penelitian ini dilakukan untuk mengetahui pengaruh rasio profitabilitas yaitu Gross Profit margin dan Return on Equity serta rasio aktivitas yaitu Total Aset Turnover dan Working Capital Turnover memiliki pengaruh terhadap harga saham perusahaan ritel di Indonesia. Dalam penelitian terdapat 10 perusahaan ritel yang telah terdaftar di Bursa Efek Indonesia dari tahun 2008 sampai 2020 menggunakan teknik analisis regresi linear berganda. Hasil penelitian ini yaitu pada variabel Gross Profit Margin, Return on Equity dan Total Aset Turnover memiliki pengaruh terhadap harga saham perusahaan ritel sedangkan untuk variabel Working Capital Turnover tidak memiliki pengaruh terhadap harga saham perusahaan ritel di Indonesia. Dari hasil penelitian ini diharapkan dapat memberikan informasi mengenai faktor-faktor yang memengaruhi harga saham perusahaan sehingga para investor dapat melakukan investasi secara tepat. This research was conducted to determine the effect of profitability ratios, namely Gross Profit Margin and Return on Equity and activity ratios, namely Total Asset Turnover and Working Capital Turnover, which have an influence on stock prices of retail companies in Indonesia. In this study, there were 10 retail companies that had been listed on the Indonesia Stock Exchange from 2008 to 2020 using multiple linear regression analysis techniques. The results of this study are that the Gross Profit Margin, Return on Equity and Total Asset Turnover variables have an influence on retail company stock prices while the Working Capital Turnover variable has no effect on retail company stock prices in Indonesia. From the results of this study are expected to provide information about the factors that affect the company's stock price so that investors can invest properly..]]>
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