JURNAL EDUCATION AND DEVELOPMENT
Vol 11 No 1 (2023): Vol.11 No.1. 2023

PERILAKU KONSUMTIF DITINJAU BERDASARKAN FANATISME, GAYA HIDUP BRAND MINDED DAN KONTROL DIRI

Rabiatul Adhawiyah (Unknown)
Achmad Ruslan Afendi (Unknown)
Hardiansyah Hardiansyah (Unknown)

Article Info

Publish Date
28 Dec 2022

Abstract

This study aims to determine consumptive behavior in terms of the influence of fanaticism, brand minded lifestyle and self-control on University X students. This study uses a quantitative approach with a total of 221 students selected by purposive sampling technique. The data was collected using a Likert-type scale which was then analyzed using the Structural Equation Modeling (SEM) method with the help of Amos software version 22. The results showed that fanaticism had an influence on student consumptive behavior with a C.R value of 3.511 1.96 and a p value of 0.000 < 0.05. Then the brand minded lifestyle has no influence on consumptive behavior with a C.R value of -1.807 1.96 and a p value of 0.071 > 0.05. Furthermore, self-control has an influence on consumptive behavior with a C.R value of -4.433 1.96 and a p value of 0.000 <0.05

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Journal Info
JURNAL EDUCATION AND DEVELOPMENT
Website

Abbrev

ED

Publisher

Institut Pendidikan Tapanuli Selatan

Subject

Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Education Languange, Linguistic, Communication & Media

Description

Jurnal Education and Development merupakan publikasi karya ilmiah dari hasil penelitian, pendidikan dan pengembangan ilmu pengetahuan, baik sosial, budaya dan lingkungan. Sebagai upaya untuk mewujudkan visi dan misi di Perguruan Tinggi. Jurnal Education and development mewadahi hasil pemikiran dan ...