BERNAS: Jurnal Pengabdian Kepada Masyarakat
Vol. 4 No. 1 (2023)

PEMBERIAN MEREK DAN PENERAPAN PEMASARAN MENGGUNAKAN MEDIA SOSIAL SEBAGAI STRATEGI PEMASARAN PRODUK BERAS DI WILAYAH CIAWI KABUPATEN TASIKMALAYA

Depy Muhamad Pauzy (Universitas Perjuangan Tasikmalaya)
Gian Riksa Wibawa (Universitas Perjuangan Tasikmalaya)
Arif Arif (Universitas Perjuangan Tasikmalaya)

Article Info

Publish Date
10 Jan 2023

Abstract

UMKM Rice in the Ciawi region has the potential to be able to develop their business. Branding and use of social media is now a potential aspect of marketing. This assistance is expected to be able to increase the competitiveness of rice MSMEs and maximize sales. The method in this service is by counseling and discussing material. The results of the dedication that has been carried out are that MSME actors understand the use of social media and the creation of a rice brand as a marketing strategy.

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Journal Info
BERNAS: Jurnal Pengabdian Kepada Masyarakat
Website

Abbrev

bernas

Publisher

Universitas Majalengka

Subject

Religion Agriculture, Biological Sciences & Forestry Humanities Dentistry Education Environmental Science Languange, Linguistic, Communication & Media Mathematics Neuroscience Nursing Public Health Social Sciences Veterinary Other

Description

The aim of this journal publication is to disseminate the conceptual thoughts or ideas and research results that have been achieved in the area of community services. Bernas: Jurnal Pengabdian Kepada Masyarakat, particularly focuses on the main problems in the development of the sciences of ...