Jurnal Cakrawala Ilmiah
Vol. 2 No. 5: Januari 2023

ANALISIS SWOT PADA PERUSAHAAN MULTINASIONAL KENTUCKY FRIED CHICKEN (KFC)

Yulfiswandi Yulfiswandi (Universitas Internasional Batam)
Benwanto Ardiyano (Universitas Internasional Batam)
Gelasia Gwyneth (Universitas Internasional Batam)
Supriyadi Arifin (Universitas Internasional Batam)

Article Info

Publish Date
13 Jan 2023

Abstract

This research was conducted because it has the aim of understanding and knowing the implementation techniques in the KFC (Kentucky Fried Chicken) company strategy. The research was conducted using the SWOT analysis method, with the aim of knowing the four elements, namely strengths, weaknesses, opportunities and threats that exist in PT Fast Food Indonesia. Data collection techniques are used to show the advantages and disadvantages of KFC companies. And the results show that the advantages outweigh the disadvantages. This means that the management of the KFC company has implemented the right strategy in running the business. This of course must be maintained and continuously improved by the management so that this company can still compete with new companies in the same field.

Copyrights © 2023




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Jurnal Cakrawala Ilmiah
Website

Abbrev

JCI

Publisher

bajang Institute

Subject

Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

Description

Digitalisasi eknomi menembus batas wilayah negara dan kedaulatan ekonomi yang dapat saja menjadi peluang atau ancaman. Digitalisasi tidak bisa dihindari, tetap permsalahan utamanya adalah bagaimana negara ini harus dapat merumuskan kebijakan agar masyarakat kita jangan hanya menjadi sapi perahan ...