Journal of Management Studies and Development
Vol. 2 No. 01 (2023): Journal of Management Studies and Development

Offline Shopping Behavior during the COVID-19 Pandemic

Sukardi (Universitas Ahmad Dahlan)
Aamir Khan (Xi'an University of Architecture and Technology)

Article Info

Publish Date
19 Jan 2023


During the COVID-19 pandemic, by maintaining health protocols, young people and community members continue to shop to meet daily needs, especially food needs, both online and offline shopping. This study aims to explain the effect of wearing masks, maintaining distance and washing hands-on offline shopping behaviour. The population of this study was young people in Indonesia. There were 155 respondents from various regions. The sampling technique used is a random sampling area. The sample is based on regionality by not comparing the proportionality of the site. The results showed that using masks had a significant positive effect on offline shopping behaviour. Social distance has a significant negative impact on offline shopping behaviour. Handwashing does not affect offline shopping behaviour.

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Journal Info





Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences


Journal of Management Studies and Development is an open-access, multidisciplinary journal in management research. JMSD publishes original empirical and conceptual studies that promote management and organizational research. It embraces a diverse variety of methodologies and philosophical ...