Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan
Vol 2 No 1 (2023): Januari : Jurnal Ekonomi, Manajemen Pariwisata Dan Perhotelan

HUBUNGAN KUALITAS PELAYANAN, CITRA SEKOLAH, LOYALITAS SISWA DAN KEPUTUSAN MEMILIH SEKOLAH

Dian Sudiantini (Universitas Bhayangkara Jakarta Raya)
Kardinah Indrianna Meutia (Universitas Bhayangkara Jakarta Raya)
Bintang Narpati (Universitas Bhayangkara Jakarta Raya)
Farhan Saputra (Universitas Bhayangkara Jakarta Raya)

Article Info

Publish Date
28 Jan 2023

Abstract

This study aims to analyze the effect of school service quality on guardian student loyalty, to analyze the effect of school image on student guardian loyalty and to analyze the effect of guardian student loyalty on parents' decision to choose. The data analysis used in this research is Partial Least Square (PLS). Guidelines in PLS-Parth. The hypothesis in this study is that there is a positive relationship between service quality and student guardian loyalty. There is a positive relationship between school image and student guardian loyalty. There is a positive relationship between service quality and parents' decision to choose. There is a positive relationship between school image and parents' decision to choose. There is a positive relationship between student guardian loyalty and parents' decision to choose.

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Journal Info
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan
Website

Abbrev

jempper

Publisher

Sekolah Tinggi Ilmu Ekonomi Trianandra

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

JEMPPER : Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan (p-ISSN : 2809-5901 (print), e-ISSN : 2809-6037 (online) adalah merupakan merupakan journal yang mempublikasikan artikel-artikel ilmiah dalam studi Ilmu Ekonomi Manajemen yaitu manajemen sumber daya manusia, manajemen keuangan, manajemen ...