Jurnal Bisnis Event
Vol. 2 No. 5 (2021): Jurnal Bisnis Event

Pengelolaan Kegiatan Sponsorship pada Tahap Pra Pelaksanaan The Indo EBTKE Conex 2018 oleh Quad Event Management

Annisa Fitri (Unknown)
Imam Syafganti (Unknown)

Article Info

Publish Date
25 Feb 2021

Abstract

This study aims to determine the management of sponsorship activities in the pre-implementation stage of The Indo EBTKE Conex 2018 and to find out the obstacles and solutions made. The type of research used is qualitative with the method of data analysis using descriptive analysis. The results of the study concluded that at the pre-stage stage consisted of several personal selling techniques to get sponsors. When offering a sponsor package, Organizer must look at the financial condition of the prospective sponsor's company so that the company can still participate.

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Journal Info
Jurnal Bisnis Event
Website

Abbrev

bis

Publisher

Politeknik Negeri Jakarta

Subject

Social Sciences

Description

Jurnal Bisnis Event adalah jurnal yang menerbitkan hasil penelitian di bidang bisnis MICE (Meeting, Incentive, Convention and Exibition). Jurnal Bisnis Event menerima artikel yang berhubungan dengan bisnis, perdagangan, perdagangan elektronik, pameran, pariwisata, organizer, manajemen, sumberdaya ...