Mimesis
Vol. 4 No. 1 (2023): JANUARI 2023

ANALISIS SEMIOTIKA PEIRCE: POSTER IKLAN MCDONALD’S SERI FATHER’S DAY

M. Aditya Zuhri Akbar (Universitas Ahmad Dahlan)
Gibbran Pratishara (Universitas Ahmad Dahlan)
Arif Ardy Wibowo (Universitas Ahmad Dahlan)

Article Info

Publish Date
31 Jan 2023

Abstract

The purpose of this research is to determine the meaning contained in the McDonald's Father's Day series advertising posters. The type of this research is descriptive with a qualitative approach. The researcher uses Charles Sanders Peirce's semiotic analysis, which focuses on signs and markers, to determine the meaning contained in the poster. According to the research results, the McDonald's poster series Father's Day celebrates Father's Day through the Burger Buns image, which represents a father figure. The text "Happy Father's Day," which indicates that McDonald's is celebrating this special occasion. The yellow M logo is McDonald's identity, as well as the red background represents the primary way McDonald's products are presented.

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Journal Info
Mimesis
Website

Abbrev

mimesis

Publisher

Universitas Ahmad Dahlan

Subject

Arts Humanities Biochemistry, Genetics & Molecular Biology Languange, Linguistic, Communication & Media Social Sciences

Description

Mimesis is an academic, open access, and peer-reviewed journal founded and first published in 2020 by Indonesian Literature Department, Faculty of Culture, Literature, and Communication, Universitas Ahmad Dahlan, Indonesia. Focusing on culture, language, and literature as it is viewed from the ...