Articles
<![CDATA[WALMART'S GROCERY PICKUP ADVERTISING ICONOLOGY ANALYSIS ]]>
<![CDATA[Hadi, Khaiqal]]>;
<![CDATA[Prathisara, Gibbran]]>;
<![CDATA[Wibowo, Arif Ardy]]>
<![CDATA[ Arty: Jurnal Seni Rupa Vol 10 No 1 (2021): Arty ]]>
Publisher : <![CDATA[Jurusan Seni Rupa Fakultas Bahasa dan Seni ]]>
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<![CDATA[Walmart is one of the shopping companies in America that campaigned for their newest service, namely Walmart grocery pickup. A Grocery Pickup service so that every customer no longer needs to go from the vehicle to pick up food items that have been ordered previously. The advertising packaging is conceptualized in a unique way to attract the attention of its consumers successfully. This research wants to analyze the ad's ideology, which wants to know the basic idea of making the ad. Analyzing the ad, the researcher uses the main theory to consume the advertising with Gillian Dyer Iconology theory to determine its ideology. Gillian Dyer's iconology discussed the ad went through three stages of meaning: denotation, connotation, and ideology. The results showed that four ideologies were obtained, including social equality, excellent service, free and easy. It does not differentiate between the customer and the form of service, and of course, there is no additional cost for using this service in this service. Walmart created this service because it wanted to make it easier for its customers who didn't have much time to shop at their store because of their busy customer activity and had not had time to go shopping.]]>
<![CDATA[Illustration Images in Muslimah Visual Communication Da’wah Movement on Instagram ]]>
<![CDATA[Nugrahani, Rahina]]>;
<![CDATA[Idris, Muhammad Zaffwan]]>;
<![CDATA[Wibowo, Arif Ardy]]>
<![CDATA[ Komunikator Vol 13, No 1 (2021) ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Yogyakarta ]]>
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DOI: 10.18196/jkm.131049
<![CDATA[The rise of various da’wah content on Instagram explains the emergence of Muslimah movement to deliver Islamic messages through social media. Through Instagram, the Muslimah community becomes an agent for transforming Islamic knowledge in carrying out da’wah. This study aims to explain how the illustration artworks produced by the Muslimah community become visual communication media and provide their nuances in da’wah through Instagram. With a virtual ethnographic approach, this research is a qualitative study involving 15 illustrators who are members of the Hijabographic virtual community. This study reveals that the embodiment of the illustration artworks shows distinctive style and shape, which makes the Hijabographic community have its own positioning as a virtual community that produces illustration artworks for da’wah content. As visual communication media, the illustration artworks created by Hijabographic community members contain iconic meanings that emphasize aesthetic principles. The creativity of Hijabographic community members in producing illustration artworks is not an individual phenomenon but a structured cultural system that is adaptive to the demands of technological development. Hijabographic community illustration artworks present a new way of performing da’wah through virtual space.]]>
<![CDATA[WALMART'S GROCERY PICKUP ADVERTISING ICONOLOGY ANALYSIS ]]>
<![CDATA[Hadi, Khaiqal]]>;
<![CDATA[Prathisara, Gibbran]]>;
<![CDATA[Wibowo, Arif Ardy]]>
<![CDATA[ Arty: Jurnal Seni Rupa Vol 10 No 1 (2021): Arty ]]>
Publisher : <![CDATA[Jurusan Seni Rupa Fakultas Bahasa dan Seni ]]>
Show Abstract
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<![CDATA[Walmart is one of the shopping companies in America that campaigned for their newest service, namely Walmart grocery pickup. A Grocery Pickup service so that every customer no longer needs to go from the vehicle to pick up food items that have been ordered previously. The advertising packaging is conceptualized in a unique way to attract the attention of its consumers successfully. This research wants to analyze the ad's ideology, which wants to know the basic idea of making the ad. Analyzing the ad, the researcher uses the main theory to consume the advertising with Gillian Dyer Iconology theory to determine its ideology. Gillian Dyer's iconology discussed the ad went through three stages of meaning: denotation, connotation, and ideology. The results showed that four ideologies were obtained, including social equality, excellent service, free and easy. It does not differentiate between the customer and the form of service, and of course, there is no additional cost for using this service in this service. Walmart created this service because it wanted to make it easier for its customers who didn't have much time to shop at their store because of their busy customer activity and had not had time to go shopping.]]>
<![CDATA[Gestur Tangan Manusia dalam Karya Fotografi Seni ]]>
<![CDATA[Arif Ardy Wibowo]]>;
<![CDATA[Dina Astuti]]>
<![CDATA[ Rekam : Jurnal Fotografi, Televisi, Animasi Vol 17, No 2 (2021): Oktober 2021 ]]>
Publisher : <![CDATA[Institut Seni Indonesia Yogyakarta ]]>
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DOI: 10.24821/rekam.v17i2.4803
<![CDATA[Tangan sebagai bagian tubuh manusia yang sering digunakan sebagai alat komunikasi dan menghasilkan beragam pose. Manusia secara alami terbiasa menggunakan tangan untuk melakukan komunikasi dan ketika bergerak, tangan membentuk sebuah gestur tertentu. Gestur adalah sebuah gerakan yang bertujuan memberikan isyarat. Isyarat adalah untuk memahami pikiran seseorang atau mengkomunikasikan perasaan. Metode dalam penciptaan ini diawali dengan penggalian ide dan konsep yang dilanjutkan dengan studi referensi dilanjutkan dengan penjelajahan eksplorasi dan eksekusi foto. Penciptaan ini menghasilkan karya foto yang dibagi menjadi 5 kategori yakni Bahagia, Kesedihan, Kegelisahan, Marah dan Religius. Pemilihan kelima kategori ini dirasa oleh penulis cukup mewakili dinamika kehidupan manusia. Karya dalam penciptaan ini memberikan pengetahuan tambahan mengenai tangan. Tangan yang pada umumnya dikaitkan dengan peran sehari-hari ternyata dapat memiliki gestur yang bernilai pesan tertentu di balik visualnya.]]>
<![CDATA[Video podcast as alternative education media of Borobudur temple campaign during pandemic COVID-19 ]]>
<![CDATA[Bambang Kasatriyanto]]>;
<![CDATA[Arif Ardy Wibowo]]>;
<![CDATA[Roziani Mat Nashir]]>
<![CDATA[ International Journal of Communication and Society Vol 3, No 2: December 2021 ]]>
Publisher : <![CDATA[Association for Scientific Computing Electrical and Engineering (ASCEE) ]]>
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DOI: 10.31763/ijcs.v3i2.263
<![CDATA[COVID-19 pandemic changes all aspects of human life. Various adaptations need to be carried out by the community, and communication must be adaptive in making these adjustments. The use of Borobudur Temple, either in tourism or education, was also affected by this pandemic. The Borobudur Conservation Center, as one of the managers of Borobudur Temple, initiated a new way of publishing and educating the public. Through the YouTube video podcast BUSUR, the Borobudur Conservation Center tries to take advantage of the new publication model as an effort to keep educating the public about Borobudur Temple. This analysis aims to determine how the public responds to alternative media called BUSUR video podcast made by the Borobudur Conservation Center. Community response is measured based on the number of subscribers and views count on BUSUR video content uploaded. Based on the data obtained, data will describe it using a qualitative descriptive approach. The research includes collecting various data from relevant sources. Data collection was carried out through observation. Then select and analyze data. Then end by making conclusions from the results obtained. Based on this study, the results obtained shows that the BUSUR podcast's video content received an excellent public response. By the data, there is an addition of 2490 subscribers and 35,000 video podcast screenings throughout 2020. Based on this analysis, the BUSUR video podcast as an alternative media to introduce Borobudur Temple to the public is very successful because the theme of cultural heritage still gets quite a lot of attention from the crowd.]]>
<![CDATA[Iconology Analysis in Advertising Design, Case Study Go-Jek Billboard Advertising: Series "Mager Tanpa Laper" in Yogyakarta-Indonesia ]]>
<![CDATA[Arif Ardy Wibowo]]>;
<![CDATA[Peter Ardhianto]]>
<![CDATA[ International Journal of Visual and Performing Arts Vol 2, No 1 (2020) ]]>
Publisher : <![CDATA[ASSOCIATION FOR SCIENTIFIC COMPUTING ELECTRICAL AND ENGINEERING (ASCEE) ]]>
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DOI: 10.31763/viperarts.v2i1.57
<![CDATA[Billboard is one of the outdoor media that still has a vital role in the world of advertising despite being in the digital age. Billboard advertising is still used by a large number of companies to promote their products or services. One of them is Go-Jek Indonesia's online transportation company. This research will discuss the concept of the Go-Jek billboard advertisement, the Mager Tanpa Laper version in Yogyakarta. This study will use the iconographic and iconological approach offered by Erwin Panofsky. The method is then used to analyze the concept of Go-Jek advertising. The results of this study found that the advertising version of Go-Jek Mager Tanpa Laper brings an understanding that wants to be transferred to the target market in the form of ease and convenience in ordering food. Without the need to get out of the house and queue up - as evidenced by the tagline Mager Tanpa Laper (Lazy to Move), just Go-Jekin (use the Go-Jek Application).]]>
<![CDATA[Analysis of Twitter User Responses to the Aqua Billboards Series #DiRumahAJa ]]>
<![CDATA[Agy Firda Sandi]]>;
<![CDATA[Arif Ardy Wibowo]]>;
<![CDATA[Rahina Nugrahani]]>;
<![CDATA[Roziani Mohd Nasir]]>
<![CDATA[ CHANNEL: Jurnal Komunikasi Vol 10, No 1 (2022) ]]>
Publisher : <![CDATA[Universitas Ahmad Dahlan ]]>
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DOI: 10.12928/channel.v10i1.22332
<![CDATA[Advertising is a marketing communication to promote or sell a product with several purposes and characteristics. There are two characteristics of it, commercial and non-commercial advertising, such as public service advertisement. Public service advertisement aims to inform a message of public importance. A mineral water company, AQUA, has made a public service advertisement about Covid-19. AQUA use billboard as the media to inform message to the public. This billboard has been a hot topic on social media, especially on Twitter. The aftermath of this billboard is incredible. Users on Twitter do interact with this billboard picture. This research aims to analyze users' sentiment about this billboard. The author uses a descriptive qualitative method in this research. The author collects the data from Twitter directly, taking a screenshot of each user's response to the billboard picture. The author collects all responses and categorizes the responses into positive, negative, and neutral. The author uses a programming language, Python, to obtain a graphic for research needs, and the result is analyzed with Sentiment Analysis theory. The result shows that positive responses are more significant with 73.2%.]]>
<![CDATA[CITRA KULINER LOKAL IKLAN KECAP BANGO SERI MEAT DIAGRAM: KAJIAN SEMIOTIKA PEIRCE ]]>
<![CDATA[Arif Ardy Wibowo]]>;
<![CDATA[Ulaya Ahdiani]]>;
<![CDATA[Rahina Nugrahani]]>
<![CDATA[ ORASI: Jurnal Dakwah dan Komunikasi Vol 12, No 2 (2021): Desember 2021 ]]>
Publisher : <![CDATA[IAIN Syekh Nurjati Cirebon ]]>
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DOI: 10.24235/orasi.v12i2.7831
<![CDATA[Kecap Bango sebagai salah satu produk yang memakai iklan yang unik, selalu berupaya untuk mengedepankan budaya lokal sebagai unsur yang harus ada dalam iklan mereka. Budaya lokal ini dikemas menggunakan media kuliner sehingga akan lebih menarik sekaligus mengkampanyekan budaya lokal asli Indonesia. Penelitian ini bertujuan untuk mengungkap makna dibalik visual dengan membaca tanda yang tersaji dalam sebuah iklan. Proses yang dilakukan yaitu analisis data diuraikan dengan pendekatan deskriptif kualitatif. Penelitian meliputi pengumpulan berbagai data dari subjek penelitian dan sumber yang relevan. Kemudian data dianalisis untuk mendapatkan pemahaman tentang objek kajian yang dihadapi. Beberapa kegiatan dalam penelitian ini adalah mengumpulkan data dengan cara observasi. Kemudian memilah dan menganalisa data. Kemudian diakhiri dengan membuat kesimpulan dari penelitian ini. Hasil dari penelitian ini dengan penguatan citra budaya lokal yang disampaikan oleh iklan Kecap Bango seri Meat Diagram. Analisis menggunakan kajian semiotika C.S Pierce mengerucut pada bagian indeks, ikon dan simbol pada iklan. Dengan analisi ini diharapkan dapat mengungkap konsturksi tanda yang ada dibalik visual sebuah iklan, khususnya yang terkait dengan budaya kuliner lokal yang ada pada iklan Kecap Bango seri Meat Diagram.]]>
<![CDATA[The Rise of K-Popper’s Political Awareness in Twitter and What It Means for All of Us ]]>
<![CDATA[Dani Fadillah]]>;
<![CDATA[Arif Ardy Wibowo]]>;
<![CDATA[Nunik Hariyati]]>;
<![CDATA[Bai Long]]>;
<![CDATA[Luo Zhenglin]]>
<![CDATA[ Jurnal Ilmu Komunikasi Vol 19, No 2 (2021) ]]>
Publisher : <![CDATA[Univeritas Pembangunan Nasional "Veteran" Yogyakarta ]]>
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DOI: 10.31315/jik.v19i2.4927
<![CDATA[The Omnibus Law, which was passed on October 5, 2020, has discontented students and workers who protested on the streets. The ratification of the Omnibus Law has an effect on public opinion-raising activities, both those who support and who reject the ratification of the Omnibus Law, are crowded on Twitter social media. The active account of K-Poppers who took part became a line against the opinion of the Omnibus Law, so a question arises whether this is a phenomenon of the rise of political awareness of K-Poppers in Indonesia? This study analyzes the role of K-Poppers in socio-political movements in several countries globally, especially in Indonesia. The type of research used is a case study of the K-Poppers movement in the case of the ratification of the Omnibus Law as the subject in writing this paper. Collecting data using Social Network Analysis (SNA) and observing the activities of K-Poppers in Indonesia when parliament passed the controversial Omnibus Law. The results of this study indicate that Indonesian K-Poppers maximize their function as part of Indonesian citizens to express their political stance. They also showed their political involvement when creating hashtags, organizing other K-Pop crowds, and at the same time providing support to activists who rejected the Omnibus Law.]]>
<![CDATA[BOROBUDUR DALAM BUDAYA DIGITAL: MERANCANG PODCAST YOUTUBE UNTUK KOMUNIKASI ARKEOLOGI PUBLIK ]]>
<![CDATA[Bambang Kasatriyanto]]>;
<![CDATA[Arif Ardy Wibowo]]>
<![CDATA[ Borobudur Vol. 15 No. 1 (2021): Jurnal Konservasi Cagar Budaya Borobudur ]]>
Publisher : <![CDATA[Balai Konservasi Borobudur Magelang ]]>
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DOI: 10.33374/jurnalkonservasicagarbudaya.v15i1.250
<![CDATA[Kemajuan teknologi informasi dan komunikasi mendorong manusia untuk cepat beradaptasi dan memanfatkan segala inovasi-inovasi yang berkembang. Kemunculan media sosial yang telah mengubah pola komunikasi manusia dengan menghilangkan sekat jarak dan ruang sehingga manusia bisa dari mana saja dan kapan saja berkomunikasi. Pemanfaatan media sosial seperti Youtube perlu dimanfaatkan sebagai sarana pengkomunikasian arkeologi kepada publik. Melalui proses kreatif sebuah konten diskusi publik berwujud podcast mencoba menjadi salah satu media alternatif komunikasi yang bisa menjangkau khalayak ramai. Diperlukan persiapan yang matang dimulai dari penyusunan naskah, konsep kegiatan, persiapan alat, proses produksi, editing hingga disebarluaskan melalui platform Youtube. Balai Konservasi Borobudur melalui podcast Youtube “Busur” mencoba memanfaatkan model publikasi baru ini kepada masyarakat luas. Rumusan masalah yang menjadi pembahasan dalam tulisan ini adalah (1) bagaimana Podcast Youtube menjadi media alternatif komunikasi arkeologi kepada publik(2) Bagaimana Rancangan Podcast Busur yang dirancang Balai Konservasi Borobudur menjadi media publikasi arkeologi yang menarik bagi masyarakat. Dari hasil penelaahan menunjukkan bahwa (1) Podcast Youtube mampu menjadi media alternatif komunikasi arkeologi kepada publik. (2) Podcast Busur yang dirancang sesuai kaidah penyiaran mampu menjadi media publikasi arkeologi yang menarik bagi masyarakat.]]>
