PUSAKA: Journal of Tourism, Hospitality, Travel and Business Event
Vol 5 No 1 (2023): Februari – Juli 2023

Analisis Pengaruh Lingkungan Fisik, Kualitas Pelayanan, dan Kepuasan Terhadap Niat Berkunjung Kembali Pada Resort di Kota Batam

Dewirahayu Sad Wijaya (Universitas Internasional Batam)
Ratih Anggraini (Universitas Internasional Batam)



Article Info

Publish Date
02 Feb 2023

Abstract

The tourism and hospitality industry in Indonesia is in recession due to the COVID-19 pandemic. Many businesses have closed to help keep the virus under control, such as shopping malls and tourist attractions. Staycation opportunities in the midst of the COVID-19 pandemic can be a profitable business for tourism stakeholders. Taking advantage of the staycation opportunities has increased the popularity of hotels and resorts in Batam City. The study aims to analyze the influence of the physical environment, service quality, and satisfaction on the intention of revisiting resorts in Batam City. The research uses a quantitative approach by examining various variables and analyzed through the sampling process. The respondents of the study were local and domestic tourists who had stayed in Batam City. The results showed that there was a positive influence between the physical environment, service quality, and satisfaction with the intention to revisit. Resort businesses need to understand the concept of staycation and the importance of improving products, services, and satisfaction to customers so that there is a desire to revisit.

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Journal Info

Abbrev

pusaka

Publisher

Subject

Decision Sciences, Operations Research & Management Education Public Health Other

Description

Pusaka: Journal of Tourism, Hospitality, Travel and Business Event is a scientific publication published every February – July and August – January. The published article is the result of selection with a double-blind review system. Pusaka: Journal of Tourism, Hospitality, Travel and Business ...