Proceeding of International Conference Health, Science And Technology (ICOHETECH)
2021: Proceeding of the 2nd International Conference Health, Science And Technology (ICOHETECH)

Hospital Patient Loyalty: In terms of Brand Image, Service Quality, Patient Satisfaction, and Trust

Puguh Ika Listyorini (Universitas Duta Bangsa Surakarta)
Warsi Maryati (Universitas Duta Bangsa Surakarta)
Sylvia Anjani (Dian Nuswantoro University)

Article Info

Publish Date
06 Apr 2021

Abstract

The success of a hospital if it has loyal patients. Patient loyalty depends on the brand image of the hospital, the quality of service to patients, patient satisfaction, and patient trust in the hospital. This study aims to determine whether there is a relationship between brand image, service quality, satisfaction, and patient trust on patient loyalty. This type of research is analytic observational research with a cross-sectional approach. Samples were taken by accidental sampling with a total of 156 patients. The results showed that there was a relationship between brand image, service quality, satisfaction, and patient trust on patient loyalty.

Copyrights © 2021




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Full PDF
469.94 KB
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Proceeding of International Conference Health, Science And Technology (ICOHETECH)
Website

Abbrev

icohetech

Publisher

Universitas Duta Bangsa Surakarta

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Health Professions Industrial & Manufacturing Engineering Medicine & Pharmacology

Description

- Health and Medical - Health Information Technology - Science - Engineering - Information ...