Jurnal Manajemen Dan Kewirausahaan
Vol 15, No 1 (2023): Edisi Januari

PENGARUH DIMENSI KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN KARTU SELULER SIMPATI DI KOTA KENDARI

Heriyanto Heriyanto (UNIVERSITAS HALU OLEO)
Patwayati Patwayati (UNIVERSITAS HALU OLEO)
Nasrul Nasrul (UNIVERSITAS HALU OLEO)
Isalman Isalman (UNIVERSITAS HALU OLEO)
Farhan Ramdhani Istianandar (UNIVERSITAS HALU OLEO)

Article Info

Publish Date
03 Feb 2023

Abstract

This study aims to determine both simultaneously and partially the effect of dimensions and product quality on the purchase of a simpathy cellular card in Kendari city. The population in this study is Kendari city residents who buy sympathy cards. Due to the infinite number of population, the determination of the sample used is accidental sampling. The data collection method in this study was to use a questionnaire. This study uses multiple linear regression analysis. The results showed that simultaneously and partially product quality and dimensions had a positive and significant effect on the purchase of a Simpati cellular card in the city of Kendari. That is, if the dimensions and quality of the product are good, it will tend to influence purchases

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Journal Info
Jurnal Manajemen Dan Kewirausahaan
Website

Abbrev

manajemen

Publisher

Universitas Halu Oleo

Subject

Decision Sciences, Operations Research & Management

Description

Jurnal Manajemen dan Kewirausahaan adalah jurnal yang memuat tentang hasil-hasil penelitian ilmu manajemen yang terdiri dari Manajemen SDM, Manajemen Keuangan, Manajemen Pemasaran, Manajemen Operasional dan Manajemen Bisnis Syariah serta Manajemen ...