Jurnal Manajemen Dan Kewirausahaan
Vol 15, No 1 (2023): Edisi Januari

PENGARUH STORE ATMOSPHERE DAN KUALITAS PELAYANAN TERHADAP LOYALITAS PELANGGAN INDOGROSIR KENDARI

Haris Khoirul Imam Khoirul Imam (UNIVERSITAS HALU OLEO)
Sudirman Zaid (UNIVERSITAS HALU OLEO)
Nofal Nur (UNIVERSITAS HALU OLEO)
Muhamad Masri (UNIVERSITAS HALU OLEO)
Riski Amalia Madi (UNIVERSITAS HALU OLEO)

Article Info

Publish Date
03 Feb 2023

Abstract

This study aims to determine both simultaneously and partially from store atmosphere and service quality on customer loyalty at Indogrosir Kendari. The population in this study are customers who make transaction at Indogrosir Kendari whose number is unknown. The sample of this research is 65 respondents with accidental or convenience sampling technique. The data collection mrthod in this study used a questionnaire. this study uses multiple linear regression analysis. The results showed that both simultaneously ans partially store atmosphere and service quality had a positive and significant effect on indogrosir kendari customer loyalty. Which means that if the store atmosphere and service quality are good, it will tend to effect customer loyalty.

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Journal Info
Jurnal Manajemen Dan Kewirausahaan
Website

Abbrev

manajemen

Publisher

Universitas Halu Oleo

Subject

Decision Sciences, Operations Research & Management

Description

Jurnal Manajemen dan Kewirausahaan adalah jurnal yang memuat tentang hasil-hasil penelitian ilmu manajemen yang terdiri dari Manajemen SDM, Manajemen Keuangan, Manajemen Pemasaran, Manajemen Operasional dan Manajemen Bisnis Syariah serta Manajemen ...