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All Journal Journal of Economics, Business, & Accountancy Ventura Jurnal Manajemen Dan Kewirausahaan EKUITAS (Jurnal Ekonomi dan Keuangan) Jurnal Ilmu Manajemen Universitas Tadulako (JIMUT) Jurnal Manajemen, Bisnis dan Organisasi (JUMBO) Jurnal Sosial Ekonomi Perikanan

Sudirman Zaid

Jurusan Manajemen, Fakultas Ekonomi Dan Bisnis, Universitas Halu Oleo

Author-ID : 3074400

Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media

Published : 18 Documents Claim Missing Document

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The Role of Familiarity in Increasing Repurchase Intentions in Online Shopping Sudirman Zaid
Journal of Economics, Business, & Accountancy Ventura Vol 23, No 1 (2020): April - July 2020
Publisher : STIE Perbanas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v23i1.2132

This study aims to determine the relationship between trust, satisfaction, and repurchase intention at online shopping providers, such as Tokopedia, Bukalapak, Lazada, Zalora, and Blibli, in Kendari City. In detail, this study also aims to determine the role of familiarity in strengthening the relationship between trust, satisfaction, and repurchase intentions. There are 250 respondents involved in this study obtained through convenience sampling technique. The analysis is carried out in 2 stages. The first stage is to simultaneously test the role of trust and satisfaction in increasing repurchase intention. The second stage is to determine the role of familiarity as a moderating variable. Moderating Regression Analysis (MRA) is used to test the causal relationship. The results of this study indicate that familiarity increases the effect of trust on satisfaction, the effect of trust on repurchase intention, and the effect of satisfaction on repurchase intention. The results of this study contribute to the development of the concept of relationship marketing, especially to increase repurchase intention through the development of the concept of familiarity. This study's limitation is that there is no comparison between familiarity attitudes for each online shopping service provider.

PENGARUH RELATIONSHIP MARKETING TERHADAP KEPUASAN NASABAH DAN LOYALITAS NASABAH BANK RAKYAT INDONESIA DI SULAWESI TENGGARA Sudirman Zaid
EKUITAS (Jurnal Ekonomi dan Keuangan) Vol 11 No 3 (2007)
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya(STIESIA) Surabaya

This research is intended to test the effect of relationship marketing upon customer satisfaction and customer loyalty of the Bank Raykat Indonesia in Southeast Sulawesi. This research applies the explanatory type, namely a research conducted by giving an explanation on the symptoms produced by object of research.The samples of this research involve 200 saving deposits customer of Bank Rakyat Indonesia distributed based on purposive allocation of each Bank Rakyat Indonesia in Southeast Sulawesi. Then, they are analyzed by using SEM (structural equation modeling) by applying the program AMOS (analysis of moment structure) 4.01.The result of this research indicate that the relationship marketing have the positive and significant effect to the customer satisfaction and customer loyalty with the path coefficient each 0.556 and 0.501. And than, customer satisfaction have the positive and significant effect to the customer loyalty with the path coefficient 0.479. Beside that, the relationship marketing have the indirect effect to the customer loyalty, mediated customer satisfaction with the path coefficient 0.266.

PENGARUH ORIENTASI PASAR DAN INOVASI PRODUK TERHADAP KEUNGGULAN BERSAING DAN KINERJA PEMASARAN PENGOLAHAN RUMPUT LAUT DI WAKATOBI Oktavinus Oktavinus; Sudirman Zaid; Hayat Yusuf
Jurnal Ilmu Manajemen Universitas Tadulako (JIMUT) Vol 5, No 2 (2019): Jurnal Ilmu Manajemen Universitas Tadulako
Publisher : Universitas Tadulako

The purpose of this study was to find out and analyze the influence of market orientation and product innovation on competitive advantage and the performance of marketing seaweed processing in Wakatobi. The variables of this study are market orientation, product innovation, competitive advantage and marketing performance. The population of this study was seaweed farmer groups with the number of respondents 48. The analysis used was descriptive and inferential analysis with the help of path analysis tools. The results of this study indicate that the direct influence of market orientation, product innovation and competitive advantage has a positive and significant effect on the performance of seaweed processing marketing in Wakatobi. While the indirect influence of market orientation and product innovation on marketing performance through competitive advantage plays a role in pseudo mediating.Tujuan penelitian ini adalah untuk mengetahui dan menganalisis pengaruh orientasi pasar dan inovasi produk terhadap keunggulan bersaing dan kinerja pemasaran pengolahan rumput laut di Wakatobi. Variabel penelitian ini adalah orientasi pasar, inovasi produk, keunggulan bersaing dan kinerja pemasaran. Populasi penelitian ini adalah kelompok petani rumput laut dengan jumlah responden 48. Analisis yang digunakan adalah analisis deskriptif dan inferensial dengan bantuan alat analisis jalur. Hasil penelitian ini menunjukkan bahwa pengaruh langsung orientasi pasar, inovasi produk dan keunggulan bersaing berpengaruh positif dan signifikan terhadap kinerja pemasaran pengolahan rumput laut di Wakatobi. Sedangkan pengaruh tidak langsung orientasi pasar dan inovasi produk terhadap kinerja pemasaran melalui keunggulan bersaing berperan dalam memediasi semu.

PENGARUH ATRIBUT PRODUK DAN KUALITAS LAYANAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK FASHION DI MEDIA SOSIAL FACEBOOK Irma Sri Wahyuni; Hayat Yusuf; Sinarwati Sinarwati; Nasrul Nasrul; Sudirman Zaid
Jurnal Manajemen dan Kewirausahaan Vol 14, No 1 (2022): Edisi Januari
Publisher : Jurusan Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55598/jmk.v14i1.26998

This study aims to determine: (1) the influence of product attributes towards purchase decision of fashion products at online shop through social media Facebook, (2) the influence of service quality towards purchase decision of fashion products at online shop through social media Facebook, and (3) the influence of product attributes and service quality simultaneously towards purchase decision of fashion products at online shop through social media Facebook. This research takes 90 samples from the customer of the ofmanagement student, economics and bussiness faculty halu oleo university. The analysis technique used is multiple linear regression and uses the help of the IBM SPSS version 16 application using a standard significance of 5%. Based on the results of the analysis in this study, it can be concluded that product attributes and service qualitytogether have a positive and significant effect on purchasing decision, product attributes has a positive and significant effect on purchasing decision and Service Quality has a significant positive effect on Purchasing Decision.

PENGARUH STORE ATMOSPHERE DAN KUALITAS PELAYANAN TERHADAP LOYALITAS PELANGGAN INDOGROSIR KENDARI Haris Khoirul Imam Khoirul Imam; Sudirman Zaid; Nofal Nur; Muhamad Masri; Riski Amalia Madi
Jurnal Manajemen dan Kewirausahaan Vol 15, No 1 (2023): Edisi Januari
Publisher : Jurusan Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55598/jmk.v15i1.30908

This study aims to determine both simultaneously and partially from store atmosphere and service quality on customer loyalty at Indogrosir Kendari. The population in this study are customers who make transaction at Indogrosir Kendari whose number is unknown. The sample of this research is 65 respondents with accidental or convenience sampling technique. The data collection mrthod in this study used a questionnaire. this study uses multiple linear regression analysis. The results showed that both simultaneously ans partially store atmosphere and service quality had a positive and significant effect on indogrosir kendari customer loyalty. Which means that if the store atmosphere and service quality are good, it will tend to effect customer loyalty.

PENGARUH KUALITAS PRODUK, HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PADA PENGRAJIN TENUN BINAAN DINAS KOPERASI UKM DAN TENAGA KERJA KABUPATEN WAKATOBI Arif Rahman Syah; Endro Sukotjo; Sudirman Zaid; Salma Saleh; Valentinus Amstrong TN; Riski Amalia Madi
Jurnal Manajemen, Bisnis dan Organisasi (JUMBO) Vol 5, No 3 (2021): Jurnal Jumbo Vol. 5 No. 3
Publisher : Pascasarjana Universitas Halu Oleo

The purpose of this study was to examine the effect of product quality, price and promotion on purchasing decisions of woven fabrics, influence of product quality on purchasing decisions of woven fabrics, influence of price on purchasing decisions of woven fabrics and the influence of promotions on purchasing decisions of woven fabrics. The object of this research is the Department of Cooperatives, Small and Medium Enterprises and Manpower of Wakatobi Regency. The approach used in this research is a quantitative approach (mainstream approach). The sample/respondent used in this study were 100 respondents. The analytical tool used is Multiple Regression Analysis. Data collection methods in this study used a questionnaire and data analysis tools using software SPSSThe results of this study can be concluded that product quality, price and promotion together have a strong and significant influence in improving the purchasing decision of Wakatobi woven fabrics, product quality significantly affects the improvement of fabric purchasing decisions, price significantly affects the increase of woven fabric purchasing decisions and Promotion significantly affects the increase in purchasing decisions for Wakatobi woven fabrics.

PENGARUH FUNGSI KEPEMIMPINAN, KOMITMEN ORGANISASI DAN MOTIVASI TERHADAP KINERJA PEGAWAI PADA DINAS LINGKUNGAN HIDUP KABUPATEN MUNA Wa Neni; Sudirman Zaid; Laode Asfahyadin Aliddin; Rachmat Rialdy Hasan
Jurnal Manajemen, Bisnis dan Organisasi (JUMBO) Vol 6, No 3 (2022): Jurnal JUMBO Vol 6 No 3
Publisher : Pascasarjana Universitas Halu Oleo

The purpose of this research is examine and explain the effect of leadership functions, organizational commitment and work motivation on employee performance. The paradigm of this study is positivist with a quantitative approach. The data was collected in a cross-sectional manner using a questionnaire. The respondents of this study were all employees of the Muna Regency Environmental Service as many as 66 people. The data analysis method used in testing the hypothesis is Multivariate Regression Analysis.The results of the study indicate that the function of leadership, organizational commitment and work motivation have a positive and significant effect together on employee performance. Furthermore, the partial test results of the leadership function proved to have a positive and significant effect on employee performance. High organizational commitment provides a significant contribution to improving employee performance. Then work motivation has a positive and significant effect on employee performance. This means that the better the implementation of the leadership function, organizational commitment and work motivation, the employee's performance will increase significantly. This result is also strengthened by the statement of respondents based on the description of the variables of leadership function, organizational commitment, work motivation and employee performance, the majority of respondents stated that it was good in its implementation.

PENGARUH KEPEMIMPINAN DAN LINGKUNGAN KERJA TERHADAP KINERJA PEGAWAI YANG DIMEDIASI OLEH KOMITMEN ORGANISASI PADA DINAS PENDIDIKAN DAN KEBUDAYAAN PROVINSI SULAWESI TENGGARA Sri Hasriani; Rahmat Madjid; Sudirman Zaid; Juharsah Juharsah; Hartini Hartini; Eliyanti Agus Mokodompit
Jurnal Manajemen, Bisnis dan Organisasi (JUMBO) Vol 4, No 2 (2020): Jurnal Jumbo Vol 4 No 2
Publisher : Pascasarjana Universitas Halu Oleo

This research was conducted with the aim of knowing the influence of leadership and work environment on organizational commitment and employee performance at the Education and Culture Office of Southeast Sulawesi Province. The research method used is descriptive quantitative analysis method, and uses SEM analysis methods. The data used in this study are primary and secondary data. The population in this study amounted to 110 people with the sampling technique using the census. Data were processed statistically using AMOS program tools. The results of this study indicate that (1) Leadership has a positive and significant effect on employee organizational commitment, (2) The work environment has a positive but insignificant effect on employee organizational commitment, (3) Leadership has a negative and insignificant effect on employee performance, (4) Environment work has a positive and significant effect on employee performance, (5) Organizational commitment has a positive and significant effect on employee performance at the Education and Culture Office of Southeast Sulawesi Province. The higher the employee's organizational commitment, the higher the performance shown by the employees.

Peran Pendidikan Dan Pelatihan, Kegiatan Non Diklat, Promosi Dan Motivasi Terhadap Kinerja Pegawai Pada UPTD KPH UNIT XXIV Gularaya Dinas Kehutanan Provinsi Sulawesi Tenggara Dharma Prayudi; Nursaban Rommy; Sudirman Zaid
Jurnal Manajemen, Bisnis dan Organisasi (JUMBO) Vol 5, No 1 (2021): Jurnal Jumbo Vol. 5 No.1
Publisher : Pascasarjana Universitas Halu Oleo

The purpose of this study was to determine the effect; 1) The effect of education and training on employee performance. 2) The influence of non-education and training activities on employee performance. 3) The effect of promotion on employee performance and 4) The influence of technology motivation on employee performance. The research method is to use quantitative research. The data used are secondary and primary data. Data analysis usingSPSS software version 20. The sampling technique uses saturated sample amounted to 50 employees at UPTD KPH UNIT XXIV Gularaya Forestry Service of Southeast Sulawesi Province. The results showed that; 1) education and training have a positive and significant effect on employee performance. 2) non-education and training activities have a positive and significant effect on employee performance. 3) promotion has a positive and significant effect on employee performance. 4) motivation has a positive and significant effect on employee performance.

PENGARUH MARKETING MIX TERHADAP KEPUTUSAN KONSUMEN Dessy Firiyani Wulandari; Sudirman Zaid; Sinarwaty Sinarwaty
Jurnal Manajemen, Bisnis dan Organisasi (JUMBO) Vol 3, No 1 (2019): Jurnal Jumbo Vol 3 No 1
Publisher : Pascasarjana Universitas Halu Oleo

This study aims to determine whether the marketing mix has a partial or simultaneous effect on consument decisions to stay at Hotel D’Blitz Kendari. The variable in this study is a marketing mix consisting of product, price, place, promotion, people, physical evidence, process, packaging, partnership and programming.The population in this study are all consument who stayed at Hotel D’Blitz Kendari. The sample in this research is 66 respondents using the theory of Malhotra (1993), the sampling technique using accidental sampling, the sampling technique based on chance that anyone who accidentally met with investigators can be used as a sample. This study uses multiple linear regression analysis using the T test and F test.The results showed that product, price, place, promotion, people, physical evidence, process, packaging, partnership and programming had a positive and significant effect on consument decisions to stay at Hotel D’Blitz Kendari partially or simultaneously. With the value of R Square (R2) of 0.819, it means 81.9%, then the proposed research hypothesis can be accepted.Keywords: marketing mix and consument decisions to stay.

Co-Authors Alida Palilati Arif Rahman Syah Ayi Safitri Dedy Takdir Syaifuddin Dessy Firiyani Wulandari Dharma Prayudi Eliyanti Agus Mokodompit Endro Sukotjo Endro Sukotjo Fatricia Fatricia Haris Khoirul Imam Khoirul Imam Haris Yusuf Hartini Hartini Hartini Hartini Hayat Yusuf Hayat Yusuf Irma Sri Wahyuni Juharsah Juharsah La Evi La Ida Laode Asfahyadin Aliddin Muhamad Masri Muhammad Aswin Mukka Ipo Murdjani Kamaluddin Murdjani Kamaluddin Nasrul Nasrul Nofal Nur Noval Nur Oktavinus Oktavinus Rachmad Rialdy Hasan Rachmat Rialdy Hasan Rahmat Madjid Riski Amalia Madi S., Nursaban Rommy Salma Saleh Samuddin Samuddin sappodin sappodin Sinarwati Sinarwati Sinarwaty Sinarwaty Sinarwaty Sunarjo Sri Hasriani Valentinus Amstrong TN Wa Neni

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