Journal on Education
Vol 5 No 3 (2023): Journal on Education: Volume 5 Nomor 3 Tahun 2023 In Press

Bagaimana Pengaruh Paparan Iklan terhadap Brand Awareness serta Keinginan untuk Memainkan Game Mobile Legends pada Generasi Z di Kota Batam

Eryc Eryc (Universitas Internasional Batam)
Elvin Whang (Universitas Internasional Batam)

Article Info

Publish Date
03 Feb 2023

Abstract

The research has the purpose to know how mobile legends advertising strategy from the brand awareness and intention to play. This research uses the quantitative method with a clausal approach. There are 3 variables involved in this research , which are Advertising Exposure (x1) and Brand Awareness (x2) as the independent variables, also Intention to Play (y) as the dependent variable. Researchers use questionnaires as means of collecting data in research with a total sample of 142 people.

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Journal Info
Journal on Education
Website

Abbrev

joe

Publisher

Universitas Pahlawan Tuanku Tambusai

Subject

Education

Description

Journal On Education is a journal that publishes articles related to research (Case Study, Qualitative, Quantitative, Action Research), or development in the field of education such as early education, basic education, secondary education, out-of-school education, higher education, assessment in ...