Jurnal Manajemen Rekayasa dan Inovasi Bisnis
Vol. 1 No. 1 (2022): AGUSTUS 2022

ANALISIS SWOT PENGEMBANGAN UMKM XYZ

Aulia Agung Dermawan (Institut Teknologi Batam)
Dimas Akmarul Putera (Institut Teknologi Batam)
Rosie Oktavia Puspita Rini (Batam Tourism Polytechnic)
Wahyudi Ilham (Batam Tourism Polytechnic)

Article Info

Publish Date
01 Sep 2022

Abstract

This study aims to analyze the strategy of MSMEs in XYX. The study identifies internal and external factors of MSMEs, evaluates and analyzes them and formulates strategies to increase MSME turnover by minimizing weaknesses and threats and maximizing the use of opportunities and strengths. Data was collected through questionnaires and field interviews with MSME owners and MSME customers for data collection through SWOT analysis. The result shows 0.8 for Strict and -0.7 for Threat

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Journal Info
Jurnal Manajemen Rekayasa dan Inovasi Bisnis
Website

Abbrev

jmrib

Publisher

Institut Teknologi Batam

Subject

Civil Engineering, Building, Construction & Architecture Control & Systems Engineering Decision Sciences, Operations Research & Management Environmental Science Industrial & Manufacturing Engineering

Description

Jurnal Manajemen Rekayasa dan Inovasi Bisnis merupakan jurnal yang dikelola oleh Program Studi Manajemen Rekayasa ITEBA. jurnal ilmiah ini open access dan peer-review yang diterbitkan dua kali setahun (Agustus dan Februari). bertujuan untuk mencapai teori dan aplikasi mutakhir. Jurnal ini merupakan ...