Jurnal Ekonomi
Vol. 12 No. 01 (2023): Jurnal Ekonomi, 2023 Periode Januari - Maret

AN INFLUENCE OF SERVICE QUALITY AND CAFE ATMOSPHERE ON CUSTOMER INTEREST TO RETURN VISIT STARBUCK IN MEDAN CITY

Indawati Lestari (Universitas Medan Area)

Article Info

Publish Date
20 Feb 2023

Abstract

This study aims to determine the effect of service quality and cafe atmosphere on the intention to revisit Starbucks customers in Medan City. The population in this study were customers who visited Starbucks in (June 2021-May 2022), namely 5,778. The selection of the sample in this study was based on the calculations put forward by Slovin so that the sample obtained was 99 respondents. The data analysis technique used is multiple linear regression test. The results showed that service and cafe atmosphere had a positive and significant effect on the intention to revisit Starbucks customers in Medan City.

Copyrights © 2023




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Jurnal Ekonomi
Website

Abbrev

Ekonomi

Publisher

SEAN INSTITUTE

Subject

Economics, Econometrics & Finance Social Sciences

Description

Journal Ekonomi is a peer-reviewed journal that publishes scientific articles that are the results of original scientific research (top priority) and new scientific review articles (not priority) from various academics and researchers that have not been published elsewhere, including: 1. Accountancy ...