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All Journal Niagawan Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah EQUILIBRIUM: Jurnal Ilmiah Ekonomi dan Pembelajarannya JPPI (Jurnal Penelitian Pendidikan Indonesia) Jurnal Menara Ekonomi : Penelitian dan Kajian Ilmiah Bidang Ekonomi Pelita Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences International Journal Of Science, Technology & Management (IJSTM) Jurnal Ekonomi Proceedings of The International Conference on Business and Economics Innovative: Journal Of Social Science Research
Lestari, Indawati
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The Effect Of Brand Ambasador and Prices on The Purchase Decision Of Android Hand Phone Through Interest In Buying Consumers In Medan City Indawati Lestari; Martin; Marihot Manullang; Ribka Sari Butar-Butar; Zulia Rifda Daulay
International Journal of Science, Technology & Management Vol. 2 No. 4 (2021): July 2021
Publisher : International Journal of Science, Technology & Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v2i4.274

Abstract

The main purpose of this study is to determine the effect of brand ambassadors and prices on purchasing decisions for Android phones through consumer buying interest. The approach in this study is associative with the data analysis used is path analysis. The population and sample in this study were 147 respondents who were selected by accidental sampling. The results showed that (1) brand ambassadors had a positive and significant effect on buying interest, (2) price had a negative effect on buying interest, (3) brand ambassadors had a positive and significant effect on purchasing decisions, (4) price had a negative effect on purchasing decisions, (5) brand ambassador has a positive and significant effect on purchasing decisions through buying interest, (6) price has a negative effect on purchasing decisions through buying interest.
MODEL PERILAKU NASABAH PADA BANK PEMBIAYAAN RAKYAT SYARI’AH (BPRS) DI MEDAN Ihsan Effendi; Miftahuddin Miftahuddin; Mitra Musika; Indawati Lestari
Niagawan Vol 9, No 3 (2020): NIAGAWAN VOL 9 NO 3 NOVEMBER 2020
Publisher : Fakultas Ekonomi Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/niaga.v9i3.20820

Abstract

Penelitian ini dilakukan untuk merumuskan model yang tepat untuk nasabah tabungan di Bank Pembiayaan Rakyat Syariah (BPRS) di Sumatera Utara sehingga dapat menjadi model bagi Bank Pembiayaan Rakyat Syariah (BPRS) di Indonesia. Hasil penelitian ini menunjukkan variabel sistem syariah, promosi memberikan daya tarik dalam pembentukan niat untuk membuka rekening tabungan di BPRS. Namun layanan tidak mempengaruhi pembentukan niat untuk menjadi pelanggan. Studi ini juga menegaskan bahwa Theory of Reasoned Action (TRA) dapat digunakan dalam riset konsumen tentang BPRS.
Enhance Business Settings and Transactions in the Digital Age Henry Aspan; Fitria Ramadhani Siregar; Indawati Lestari
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 3 (2021): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i3.2362

Abstract

In the current era of globalization, the ease and speed of obtaining something is highly sought after, including the ease and speed of obtaining financial services. This new method is a digital financial service that offers and provides convenience and speed of financial services. It is hoped that this method will provide convenience for the public to obtain financial services. But we need to remember that in our constitution, Indonesia is a state of law so that everything that is done in this country must be based on the law. Including digital finance businesses must be regulated and supervised by existing laws in Indonesia. Based on the research results, it is known that the financial business in Indonesia is regulated and supervised by three institutions, namely the Ministry of Communication and Information, Bank Indonesia, and the Financial Services Authority.
ANALYSIS OF SERVICE QUALITY, STORE ATMOSPHERE, AND PRICE DISCOUNTS ON IMPULSE BUYING AT MATAHARI CONSUMERS DEPARTMENT BINJAI SUPERMALL STORE Indawati Lestari
Jurnal Ekonomi Vol. 12 No. 01 (2023): Jurnal Ekonomi, 2023 Periode Januari - Maret
Publisher : SEAN Institute

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Abstract

The aim study this is to know and analyze the influence of quality service, store atmosphere, and discounts price against impulse buying. Study this made to consumers Sun Department Store Binjai Supermall. Population in a study this is visiting consumers Sun Department Store Binjai Supermall. Withdrawal sample use sample accidental as many as 200 respondents. Data analysis performed is multiple linear regression using the SPSS program. The results of data analysis show that in a manner Partial variable quality service, store atmosphere, and discounts price significantly influence impulse buying on consumers Sun Department Store Binjai Supermall.
AN INFLUENCE OF SERVICE QUALITY AND CAFE ATMOSPHERE ON CUSTOMER INTEREST TO RETURN VISIT STARBUCK IN MEDAN CITY Indawati Lestari
Jurnal Ekonomi Vol. 12 No. 01 (2023): Jurnal Ekonomi, 2023 Periode Januari - Maret
Publisher : SEAN Institute

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Abstract

This study aims to determine the effect of service quality and cafe atmosphere on the intention to revisit Starbucks customers in Medan City. The population in this study were customers who visited Starbucks in (June 2021-May 2022), namely 5,778. The selection of the sample in this study was based on the calculations put forward by Slovin so that the sample obtained was 99 respondents. The data analysis technique used is multiple linear regression test. The results showed that service and cafe atmosphere had a positive and significant effect on the intention to revisit Starbucks customers in Medan City.
Pendekatan Humanisme Terhadap Siswa/i Tentang Bahaya Narkoba dan Pergaulan Bebas di Sekolah Menengah Pertama (SMP) Swasta Bina Agung Mhd Ansor Lubis; Hasbiana Dalimunthe; Indawati Lestari
Pelita Masyarakat Vol. 4 No. 2 (2023): Pelita Masyarakat, Maret
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/pelitamasyarakat.v4i2.8745

Abstract

The humanism approach as a movement raises awareness of human values aimed at the students of Bina Agung Private Middle School, Sunggal District, with the aim that students can avoid the dangers of drugs and promiscuity both within the school environment and outside the school environment. The implementation method is carried out by lectures and discussions with students. The results of this community service show that the humanist approach to students is very effectively used as a means to make changes in the mental revolution of students to avoid the dangers of drugs and promiscuity, because this can interfere with learning and reduce student achievement at school. In addition to the humanism approach that is applied to students, it is also carried out with a preventive approach to students by providing an understanding of the dangers of drugs and promiscuity and accompanied by teachers.
The Influence of Brand Trust and Product Quality on Customer Loyalty Through Customer Engagement on Users Toyota Cars in Medan City Indawati Lestari; Isfenti Sadalia; Endang Sulistya Rini; Beby Karina Fawzeea Sembiring
Proceeding of The International Conference on Business and Economics Vol. 1 No. 2 (2023): Proceeding of The International Conference on Business and Economics
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/icbeuntagsmg.v1i2.729

Abstract

The purpose of this study was to determine and analyze the effect of brand trust and product quality on customer loyalty through customer engagement with Toyota car users in Medan City. The research was conducted on Toyota car users in Medan City. The population of all Toyota brand car users in Medan City. Samples were taken using the Slovin formula of 150 respondents. Data analysis was performed using path analysis in the SPSS program. The results of the sub-1 analysis prove that brand trust and product quality have a positive and significant effect on customer engagement. The results of the sub-2 analysis prove that brand trust and product quality have a positive and significant effect on customer loyalty through customer engagement.
Pengaruh Perputaran Kas, Perputaran Piutang Dan Perputaran Persediaan Terhadap Profitabilitas Pada Perusahaan Sub Sektor Rokok Hermina Christyka Manullang; Tohap Parulian Sihombing; Indawati Lestari
Innovative: Journal Of Social Science Research Vol. 3 No. 4 (2023): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v3i4.3134

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh perputaran kas, perputaran piutang dan perputaran persediaan terhadap profitabilitas pada perusahaan sub sektor rokok yang terdaftar di Bursa Efek Indonesia periode 2019-2021. Variabel independen yang digunakan dalam penelitian ini adalah Perputaran Kas, Perputaran Piutang, Perputaran Persediaan, sedangkan variabel dependen yang digunakan adalah Profitabilitas. Jenis penelitian ini adalah asosiatif pendekatan kuantitatif, dengan populasi yaitu laporan keuangan perusahaan, dan jumlah sampel pada penelitian ini yaitu 48 data laporan keuangan triwulan perusahaan periode 2019-2021. Jenis data yang digunakan dalam penelitian ini adalah data sekunder yang dapat diperoleh dalam bentuk laporan keuangan triwulan tiap perusahaan yang diakses melalui situs resmi Bursa Efek Indonesia. Teknik pengumpulan data yang digunakan penelitian ini adalah teknik dokumentasi, dan teknik analisis data yang digunakan penelitian ini adalah analisis regresi linear dengan melakukan uji asumsi klasik, dan uji hipotesis. Hasil penelitian ini menunjukkan bahwa Perputaran Kas, Perputaran Piutang dan Perputaran Persediaan secara parsial berpengaruh signifikan terhadap Profitabilitas, dan secara simultan Perputaran Kas, Perputaran Piutang dan Perputaran Persediaan berpengaruh signifikan terhadap Profitabilitas.
Comparative analysis of perceived security level in deciding the use of e-banking in Y and Z generations Siti Alhamra Salqaura; Indawati Lestari; Teddi Pribadi
EQUILIBRIUM : Jurnal Ilmiah Ekonomi dan Pembelajarannya Vol 11, No 2 (2023)
Publisher : Universitas PGRI Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25273/equilibrium.v11i2.17381

Abstract

This study aimed to compare perceptions of the security level in making decisions on the use of e-banking in the Y and Z generations. Sampling was carried out using a purposive sampling method. The respondents in this study were e-banking consumers in the Y and Z generations. Data were analyzed using the Mann-Whitney U Test through SPSS software version 20.00. The research results show no significant difference in the perceived security in usage decisions of E-Banking Y and Z generations.
DETERMINASI NILAI PERUSAHAAN MANUFAKTUR OTOMOTIF DI INDONESIA Etty Sri Wahyuni; Henry Aspan; Ngaliman Ngaliman; Indawati Lestari
Jurnal Menara Ekonomi : Penelitian dan Kajian Ilmiah Bidang Ekonomi Vol 9, No 1 (2023): VOLUME IX NO. 1 OKTOBER 2023
Publisher : Jurnal Menara Ekonomi : Pelatihan dan Kajian Ilmiah Bidang Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31869/me.v9i1.4796

Abstract

Nilai perusahaan adalah persepsi investor terhadap tingkat keberhasilan perusahaan yang sering dikaitkan dengan harga saham. Harga saham yang tinggi membuat nilai perusahaan juga tinggi, dan meningkatkan kepercayaan pasar tidak hanya terhadap kinerja perusahaan saat ini namun juga pada prospek perusahaan di masa mendatang. Memaksimalkan nilai perusahaan sangat penting artinya bagi suatu perusahaa, karena dengan memaksimalkan nilai perusahaan berarti juga memaksimalkan tujuan utama perusahaan. Meningkatnya nilai perusahaan adalah sebuah prestasi yang sesuai dengan keinginan para pemiliknya, karena  dengan meningkatnya nilai perusahaan, maka kesejahteraan para pemilik juga akan meningkat. Tujuan penelitian adalah untuk mengetahui dan menganalisis pengaruh struktur modal, ukuran Perusahaan dan profitabilitas terhadap nilai Perusahaan Manufaktur Sub Sektor Otomotif dan Komponennya. Pendekatan penelitian yang digunakan yaitu pendekatan kuantitatif dengan jenis penelitian ini bersifat asosiatif. DER berpengaruh negatif dan signifikan terhadap PBV padap perusahaan otomotif yang terdaftar di BEI. Total aset berpengaruh positif dan signifikan terhadap PBV padap perusahaan otomotif yang terdaftar di BEI. Hal ini menerima hasil hipotesis yang menyatakan total aset berpengaruh signifikan terhadap PBV. ROE berpengaruh negatif dan signifikan terhadap PBV padap perusahaan otomotif yang terdaftar di BEI. Hal ini menerima hasil hipotesis yang menyatakan ROE berpengaruh signifikan terhadap PBV.Kata Kunci: DER, Total Aset, ROE, PBV  
Co-Authors Beby Karina Fawzeea Sembiring Butar Butar, Ribka Sari Caroline Zane K Desy Astrid Anindya Effendi, Ihsan Endang Sulistya Rini Etty Sri Wahyuni Finta Aramita Fitria Ramadhani Siregar H. Syahriandy Hasbiana Dalimunthe Henry Aspan Hermina Christyka Manullang Isfenti Sadalia Marihot Manullang Martin Mhd Ansor Lubis Miftahuddin, Miftahuddin Mitra Musika Ngaliman Ngaliman Rolika Sihaloho Siti Alhamra Salqaura Teddi Pribadi Tohap Parulian Sihombing Zulia Rifda Daulay