Dinamisia: Jurnal Pengabdian Kepada Masyarakat
Vol. 7 No. 1 (2023): Dinamisia: Jurnal Pengabdian Kepada Masyarakat

Promotional Strategies on Social Media for SMP Bina Taruna in Increasing Awareness: Strategi Promosi pada Media Sosial SMP Bina Taruna dalam Meningkatkan Awareness

Aisyi Syafikarani (Telkom University)
Rahmiati Aulia (Telkom University)
Olivine Alifaprilina Supriadi (Telkom University)
Rully Sumarlin (Telkom University)
Aria Ar Razi (Telkom University)
Adya Mulya Prajana (Telkom University)



Article Info

Publish Date
26 Feb 2023

Abstract

SMP Bina Taruna only has social media on Instagram with the account name smp_binataruna.official. The account has 288 followers and 67 following. Apart from that, the number of posts uploaded is still small, only 19 feed posts have been posted since March 24th. In addition, when viewed from a visual perspective, it still does not represent the image of SMP Bina Taruna. There is still no graphic that unites every visual that is created. Visual assets in the form of photos or videos that are made also do not represent the message to be conveyed. Therefore, an integrated promotion strategy is needed, which can later be implemented in several adequate promotional media. As well as being able to increase awareness of SMP Bina Taruna

Copyrights © 2023






Journal Info

Abbrev

dinamisia

Publisher

Subject

Social Sciences Other

Description

Focus and Scope of Jurnal Dinamisia is a National Journal based on the results of Community Service Activities in Applied Science and Social ...